Paid Media Specialist

Company Description

Vrinsoft Technology Pvt. Ltd. has been shaping the technology landscape for over 15 years, specializing in transforming innovative ideas into fully functional digital solutions. With over 200 top-tier professionals, the company delivers expertise across diverse industries such as fintech, healthcare, retail, and logistics. Based in India, Vrinsoft has a remarkable portfolio of 2,000+ applications developed for clients ranging from startups to Fortune 500 companies worldwide. Known for its collaborative approach and commitment to excellence, Vrinsoft has earned recognition from industry leaders like GoodFirms, Clutch, Manifest, and DesignRush.

Role Description

This is a full-time, on-site role for a Paid Media Specialist, located in Ahmedabad. The Paid Media Specialist will be responsible for developing and executing paid media strategies, managing media planning and budget allocation, conducting in-depth research to target audiences effectively, and optimizing campaigns to maximize ROI. This role will also involve close collaboration with marketing and communication teams to align paid media efforts with broader marketing goals.

PPCExecutive

Roles and Responsibilites

• At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team inPPCdepartment.
• Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
• Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).
• Use insights to recommend actions or strategy shifts.
• Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.
• Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.
• Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.
• Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals.Good copywriting and understanding of IT customer psychology.

Required skills and experience

• 2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.
• PPCExperience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.
• Ability to blend quantitative data with qualitative data to optimize campaign performance
• A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
• Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
• Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Strong skills in Media Planning and the ability to develop and execute paid media strategies
• Proven expertise in Marketing and New Media to create targeted and effective campaigns
• Excellent Communication skills for cross-functional collaboration and client interactions
• Solid experience in Research to analyze trends and optimize campaign performance
• Ability to work effectively in a team-oriented, on-site environment
• Experience with paid media platforms, campaign tracking tools, and analytics software
• Proficiency in monitoring KPIs and formulating actionable insights
• Bachelors degree in Marketing, Advertising, Communications, or a related field
• Familiarity with industries such as fintech, healthcare, retail, or logistics is an advantage