Growth Marketer (B2B Pipeline And Lead Generation)

Job Title: Growth Marketer (B2B Pipeline and Lead Generation)

Company: VRT Management Group

Location: Santosh Nagar, Hyderabad, India (Onsite)

Experience: 15 years in B2B Growth / Performance Marketing

Employment Type: Full-time

About VRT Management Group

VRT Management Group is an entrepreneurial consulting company founded in 2008 in the USA, with a mission to empower small and medium-scale business leaders across the United States. With our expanding operations in Hyderabad, we are building a high-performing team to scale our impact through programs such as EGA, EGOS, and Entrepreneurial Edge.

We are now looking for a Growth Marketer who can own our lead generation engine and drive measurable pipeline growth.

Role Overview

As the Marketing Lead, you will own the end-to-end B2B growth pipeline from lead generation to booked calls and show-ups. This is a hands-on role focused on LinkedIn and email performance marketing, campaign execution, funnel optimization, and content distribution.

If you love building demand engines, tracking metrics, and driving real business growth this role is for you.

Key Responsibilities

• Own monthly pipeline targets (Leads ? Calls Booked ? Show-ups).
• Build and execute B2B lead generation campaigns (LinkedIn, Email, Webinars, Partnerships).
• Run performance marketing campaigns (LinkedIn & Email focused; Facebook, YouTube, Instagram are a plus).
• Manage content distribution calendar across platforms.
• Develop retargeting and lead nurture systems.
• Track funnel metrics weekly and improve conversion rates.
• Write or guide marketing copy and provide creative direction to designers/editors.
• Launch and test new campaigns consistently.

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• Prepare weekly KPI and performance reports.

Required Skills and Experience

• Proven experience in B2B Lead Generation & Growth Marketing.
• Strong knowledge of LinkedIn and Email Marketing.
• Experience with funnel tracking: leads, booked calls, show rates, conversions.
• Hands-on campaign execution and optimization.
• Copy writing and creative briefing skills.
• Familiarity with CRM, email automation, and ad platforms.
• Analytical mindset with data-driven decision-making.

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