Associate Brand Manager - FMCG

Position Title: Associate - Brand Manager, IB

Location: Dubai, UAE.

Responsibilities:

• Net Revenue and Marketing Spends
• Secondary sales growth and key S&D KPI metrics improvement across selective brands
• Ensure on-time, in-full delivery of regional NPD rollouts with defined ROI and payback periods.
• Identify new growth opportunities in existing markets to increase the depth and spread of business.
• Develop and execute localized brand strategies for a diverse portfolio of brands across multiple international geographies.
• Maintain Mother Brand Architecture while developing propositions for sub-brands in relevant markets.
• Drive successful localization and stabilization of brands across diverse, complex markets.
• Conceptualize and execute digital, traditional, and trade marketing campaigns adapted to specific cultural and regulatory environments.
• Create scalable, adaptable brand toolkits that local distributors can execute seamlessly.
• Continuously monitor global consumer trends and competitor activities to rapidly pivot brand positioning.
• Ensure OTIF delivery of new launches and campaigns to continuously grow the key brands.
• Design and execute creative strategies with agencies.
• Ensure effective coordination and closure of AW, creative development and media deployment.
• Drive continuous engagement with CFT teams across the organisation to design and execute NPDs.
• Ensure effective execution of NPDs and creative asset deployment across Trade/BTL levels.
• Build strong understanding of consumer trends, competitor activities and evolving market dynamics across international geographies.
• Identify new brand/product opportunities in existing markets.
• Brainstorm and develop new ideas and product development opportunities in collaboration with CFT teams.
• Strengthen ability to adapt brand positioning and propositions to diverse cultural and regulatory environments.
• Alignment of monthly / quarterly / annual plans for the Brand In region
• Alignment of production of First time of New NPD's as per CFT trackers, Release of AW files
• Brainstorm and develop ideas and product development
• Partner for solving regulatory changes for existing and new business
• Coordination and OTIF closures on AW, Creative development, Media Deployment
• Marketing Execution of new NPD's and Creative asset deployment at Trade/BTL levels

Requirements:

• PG Degree in General/Marketing Management from Tier 1 Management schools
• 4 - 6 years FMCG (With at least 2 years in experience in Sales and 2 years in Marketing - India or International Markets)
• Knowledge & understanding of relevant business indicators, Category understanding of Confectionery/Foods categories will be essential
• Strong communication and interpersonal skills to manage distributor teams