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Job Description
Job Title: Content Manager - TikTok Shop
Location: Dubai
The Content & Community Manager, TikTok Shop is responsible for planning, creating, and managing brand content while building, nurturing, and growing a thriving creator community across our brands. This role owns the content engine and creator ecosystem that drive sales on our brands TikTok Shops in the USA. Working closely with internal brand and social teams, the ideal candidate is a creative storyteller and community builder who is hands-on with content, deeply connected to creators, and motivated by commercial growth on social commerce.
Key Responsibilities:
- Brand Content Management & Creation
- TikTok Shop Growth & Performance
- Creator Community Management & Development
- Cross-Functional Collaboration
- Reporting & Analytics
Qualifications
- Bachelor's degree in Marketing, Communications, Media, Business, or related field.
- 5+ years of experience in content creation, social media, influencer/creator marketing, or community management.
- Hands-on experience producing short-form video content for TikTok and similar platforms.
- Proven track record building and nurturing creator or affiliate communities, ideally on TikTok Shop.
- Experience using Discord to build and manage creator or fan communities.
- Experience working with creator networks, agencies, or talent partners to source and scale creators.
- Strong understanding of TikTok trends, formats, and social commerce best practices.
- Comfortable using performance data to guide content and community decisions.
- Excellent communication, organization, and relationship-building skills.
- Experience with beauty, CPG, or consumer brands is preferred.
Success Metrics
- Delivery against both content metrics and GMV KPIs tied to brand and creator content.
- Growth in TikTok Shop GMV driven by content and creators.
- Volume, quality, and consistency of brand and creator content.
- Size, activity, and retention of the creator community.
- Affiliate sales contribution and creator effectiveness.
- Engagement, conversion, and ROAS on published content.
Skills
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