Senior Brand Manager - FMCG

Role Purpose:

The role serves the purpose of managing and improving the performance of the assigned brand by planning and driving execution of annual and interim projects for the brand and aiding on conceptualization and set up of a product pipeline for future (NPD).

Key Deliverables :

• For the assigned brand, Net Revenue, Value Market Share.
• NPD Pipeline / Stage Gate Milestones Gross Contribution / Profitability Targets.
• Marketing Spend Effectiveness and ROI.
• Brand Health Metrics.

Role Requirements:

A sharp, business-oriented marketing professional who can independently own the brand agenda, convert insights into growth opportunities, drive execution excellence, and build a strong team.

Educational Qualifications:

• PG Degree in General / Marketing Management.

Experience:

• 10-12 yrs in FMCG.

Skills & Technical Competencies:

• Knowledge and understanding of relevant business indicators, category and industry.
• Understanding of Marketing Communication basics.
• Experience managing brands end-to-end including strategy, campaigns, innovation, and business delivery.
• Strong analytical and numerical capability with a data-driven approach.
• Excellent project management, and execution skills.
• Proven ability to lead and develop teams.