Senior Brand Manager - Foods

Key Accountabilities/ Responsibilities:

• Aid the Category Lead in preparing the annual budget, ensuring it aligns with the brand's strategic goals and financial objectives.
• Own brand budgets and ensure effective allocation of marketing expenses.
• Track investments, evaluate ROI, and identify opportunities for cost optimization.
• Collaborate with the Consumer & Market Insights (CMI) team and external agencies to discover new or changing consumer insights, keeping the brand aligned with evolving consumer needs.
• Regularly monitor and assess brand health metrics, providing insights that are critical for future brand initiatives and improvements.
• Translate consumer insights into brand strategies, communication platforms, and innovation/growth opportunities.
• Coordinate with market research agencies, advertising agencies, and internal teams to ensure the successful execution of brand projects and initiatives.
• Develop team members through coaching, feedback, and exposure to strategic projects.
• Contribute to the ideation and planning of ongoing projects, including new product development (NPD), launches, and brand repositioning.
• Drive on-ground execution in partnership with the sales function, ensuring that success metrics are tracked and met.
• Lead efforts to streamline and improve internal processes by adopting industry best practices and advancements in consumer marketing.

Key Deliverables:

• Net Revenue
• Value Market Share
• NPD Pipeline / Stage Gate Milestones
• Gross Contribution / Profitability Targets
• Marketing Spend Effectiveness & ROI
• Brand Health Metrics

Key Interactions:

Internal:

• Sales, Planning, Manufacturing, Logistics, Finance
• On alignment of monthly / quarterly / annual plans for the brand
• Time to time driving of back-end actions basis business plan
• Coordination for planned production / changes / additional business ask & its timely delivery
• Approvals & payments to direct vendors

External:

• Creative / Ad agencies, Media Agency
• Relationship Management
• Coordination / Influence / Negotiation

Role Requirements:

• A sharp, business-oriented marketing professional who can independently own the brand agenda, convert insights into growth opportunities, drive execution excellence, and build a strong team.
• PG Degree in General / Marketing Management
• Years of Experience - 8 - 12 yrs preferred from FMCG
• Knowledge & understanding of relevant business indicators, category & industry
• Understanding of Marketing Communication basics
• Experience managing brands end-to-end including strategy, campaigns, innovation, and business delivery.
• Strong analytical and numerical capability with a data-driven approach.
• Excellent project management, and execution skills.
• Proven ability to lead and develop teams.