Channel Partner Manager

About the Role

We are looking for a passionate, energetic, and result-oriented Channel Partner Manager to expand and strengthen our partner network. The ideal candidate will be responsible for building relationships with architects, interior designers, builders, developers, dealers, and other referral partners while driving quality leads and revenue growth.

The role requires excellent communication, relationship management, and sales skills, along with the ability to coordinate effectively with internal teams to deliver an exceptional customer experience.

Key Responsibilities

Channel Partner Development

• Identify, onboard, and activate new channel partners including architects, interior designers, builders, developers, dealers, and influencers.
  
• Build and maintain long-term relationships with channel partners to generate consistent business opportunities.
  
• Conduct regular meetings with partners to communicate company offerings, promotional campaigns, and business updates.
  
• Resolve partner concerns promptly and ensure seamless coordination with internal teams.
  

Business Development & Lead Generation

• Connect with channel partners and prospective clients through calls, meetings, and networking activities.
  
• Generate, qualify, and nurture leads for the sales team.
  
• Ensure consistent follow-ups with partners to maximize conversions into site visits and sales closures.
  
• Support the sales team in achieving monthly revenue targets through partner-driven business.
  

Sales Coordination

• Coordinate between channel partners, design consultants, and internal stakeholders for smooth customer handover.
  
• Maintain accurate lead records and update CRM with all customer interactions and partner activities.
  
• Track partner performance and identify opportunities to improve productivity and engagement.
  

Market Intelligence

• Gather market insights, competitor information, and customer feedback to strengthen channel strategies.
  
• Identify new business opportunities and emerging market trends.
  

Reporting

• Prepare daily, weekly, and monthly reports on partner onboarding, lead generation, conversions, and revenue contribution.
  
• Maintain MIS reports and share performance updates with the reporting manager.
  

• Bachelors degree in Business Administration, Marketing, Sales, or a related field.
  
• 3–5 years of experience in Channel Sales, Business Development, Presales, or Relationship Management.
  
• Experience in Interior Design, Home Interiors, Real Estate, Building Materials, or Modular Furniture is preferred.
  
• Excellent communication, presentation, and interpersonal skills.
  
• Strong negotiation and relationship-building abilities.
  
• Target-oriented with a proactive and self-driven approach.
  
• Good knowledge of CRM tools and Microsoft Office.
  
• Fluency in English and regional languages is an added advantage.
  

• Competitive salary with attractive performance incentives.
  
• Career growth opportunities within a fast-growing interior design company.
  
• Exposure to a dynamic and collaborative work environment.
  
• Opportunity to build a strong professional network within the architecture, design, and real estate ecosystem.
  
• Continuous learning and professional development opportunities.
  

Key Competencies

• Relationship Management
  
• Business Development
  
• Sales & Lead Generation
  
• Negotiation & Closing Skills
  
• Customer Relationship Management (CRM)
  
• Communication & Presentation Skills
  
• Time Management & Organization
  
• Team Collaboration
  
• Problem Solving
  
• Market Analysis