VP - Growth - Earthful

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VP - Growth - Earthful
We Founder Circle·Marketing·Posted 5 months ago
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Full TimeMumbaiWork From Office

Were looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthfuls
next phase of expansion. This leader will own the end-to-end user growth journey from
discovery to purchase to retention.
Youll work directly with the founders and lead cross-functional initiatives to scale customer
acquisition, conversion, and lifetime value, while building and mentoring a high-performing
growth team.
Location : Full-time, On-site, Mumbai Office
Roles And Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce,
  

Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.

• Develop and optimize the end-to-end growth funnel from awareness to conversion to
  

loyalty.

• Partner with founders on monthly and quarterly growth forecasts and own the
  

performance marketing P&L

• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing,
  

and feature experimentation

• Build and mentor a world-class growth team including Performance Marketing,
  

Retention, and Analytics

• Establish a robust experimentation engine for creative testing, channel betas, etc
  

Skill Sets

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2
  

years in a senior leadership role at a high-growth D2C or consumer brand

• Deep expertise across performance channels, analytics, conversion funnels, and
  

retention strategies

• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI
  

dashboards

• Proven experience managing budgets, scaling campaigns, and working with creatives,
  

product, and CX teams

• Strong leadership, communication, and people management skills
  

Be a part of Earthfuls Family!
@ www.instagram.com/earthful.me/
@www.linkedin.com/company/earthfulme/
About Earthful
Earthful is a VC-funded FMCG brand building Indias most trusted clean-label wellness
products. We were recently featured on Shark Tank India and have raised a Pre-Series A
round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB
with a multitude of experience across multinational companies & startups, such as Uber,
Meesho, Deutsche Bank, ITC.
Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely
with the founders. We are looking for a candidate who is passionate about scaling a startup!
Role Overview
Salary
Competitive
EmploymentFull Time
Experience4+ yrs
Work modeWork From Office
LocationMumbai
CategoryBFSI (Banking, Financial Services & Insurance)
FunctionMarketing
Ready to apply
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About Us
We Founder Circle is a global community of successful founders and strategic angels who support early-stage startups with seed funding, business development and global networking. We follow a founders first investment thesis and invest cheque sizes ranging from $300K to 1M.
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