VP - Growth - Earthful

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• VP - Growth - Earthful
• We Founder Circle·Marketing·Posted 5 months ago
• Apply now →
• Full TimeMumbaiWork From Office

• Were looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthfuls
• next phase of expansion. This leader will own the end-to-end user growth journey from
• discovery to purchase to retention.
• Youll work directly with the founders and lead cross-functional initiatives to scale customer
• acquisition, conversion, and lifetime value, while building and mentoring a high-performing
• growth team.
• Location : Full-time, On-site, Mumbai Office

Roles And Responsibilities

• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce,

Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.

• Develop and optimize the end-to-end growth funnel from awareness to conversion to

loyalty.

• Partner with founders on monthly and quarterly growth forecasts and own the

performance marketing P&L

• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing,

and feature experimentation

• Build and mentor a world-class growth team including Performance Marketing,

Retention, and Analytics

• Establish a robust experimentation engine for creative testing, channel betas, etc

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2

years in a senior leadership role at a high-growth D2C or consumer brand

• Deep expertise across performance channels, analytics, conversion funnels, and

retention strategies

• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI

dashboards

• Proven experience managing budgets, scaling campaigns, and working with creatives,

product, and CX teams

• Strong leadership, communication, and people management skills

  Be a part of Earthfuls Family!

• @ www.instagram.com/earthful.me/
• @www.linkedin.com/company/earthfulme/

About Earthful

• Earthful is a VC-funded FMCG brand building Indias most trusted clean-label wellness
• products. We were recently featured on Shark Tank India and have raised a Pre-Series A
• round led by V3 Ventures and Fireside Ventures.
• The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB
• with a multitude of experience across multinational companies & startups, such as Uber,
• Meesho, Deutsche Bank, ITC.
• Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely
• with the founders. We are looking for a candidate who is passionate about scaling a startup!
• Role Overview
• Salary
• Competitive
• EmploymentFull Time
• Experience4+ yrs
• Work modeWork From Office
• LocationMumbai
• CategoryBFSI (Banking, Financial Services & Insurance)
• FunctionMarketing
• Ready to apply
• Takes 2 minutes. Stand out by engaging with the founder on the WapHire podcast.
• Apply now →
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About The Company

We Founder Circle

BFSI (Banking, Financial Services & Insurance)

• Bengaluru South, Karnataka

Learn more →

About Us

We Founder Circle is a global community of successful founders and strategic angels who support early-stage startups with seed funding, business development and global networking. We follow a founders first investment thesis and invest cheque sizes ranging from $300K to 1M.

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