Performance Marketing Manager

Growth Specialist

Location: Hyderabad

Company: VedaMandir (A Way2News Venture)

Role: Growth Specialist

Salary: Best in the Industry

Joining: Immediate Joiners Preferred

About VedaMandir

VedaMandir is a rapidly growing FaithTech platform by Way2News, offering online puja bookings, astrology consultations, devotional content, and spiritual services to devotees across India.

Job Summary

We are looking for a results-driven Growth Specialist to drive user acquisition across the region through high-performing digital marketing campaigns. The ideal candidate should have hands-on experience managing Meta and Google Ads campaigns for D2C brands with a strong focus on performance marketing.

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns targeting audiences.
• Manage and optimize marketing budgets to maximize ROAS and customer acquisition.
• Drive user growth, revenue through data-driven marketing strategies.
• Monitor campaign performance using KPIs such as ROAS, CPA, CAC, CTR, CPC, CPM, and Conversion Rate.
• Conduct A/B testing of creatives, audiences, landing pages, and ad copies.
• Collaborate with Creative, Product, and Analytics teams to improve campaign performance.
• Analyze campaign data using Google Analytics (GA4), Meta Ads Manager, and reporting tools.
• Identify new audience segments and growth opportunities across regional markets.
• Stay updated with the latest digital marketing trends and AI-powered marketing tools.

Requirements

• 2-4 years of experience in Performance Marketing or Growth Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Experience managing campaigns for D2C brands or consumer internet businesses.
• Proven track record of driving user acquisition and revenue growth.
• Strong understanding of ROAS, CAC, CPA, CTR, CPC, CPM, and conversion optimization.
• Hands-on experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
• Proficiency in Excel or Google Sheets with strong analytical skills.
• Excellent communication and stakeholder management skills.
• Experience marketing consumer apps or digital subscription products is an added advantage.