98+ Applicants
Posted: 1 week ago
2-6 years
Kolkata, West Bengal
work from office
Posted: 1 week ago
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Applicants: 98+
Job Description
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Job Description
Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.
Experience: 2 - 6 Years
Location: Kolkata (Onsite)
Education: MBA/PGDM in Marketing from a reputed B-School preferred
Key Responsibilities
Strategic Marketing & Brand Building
Demand Generation & Growth Marketing
Product Marketing
Content & Digital Marketing
Events, Partnerships & PR
Analytics & Reporting
Required Skills & Qualifications
Must Have
Preferred
Interview Process
Experience: 2 - 6 Years
Location: Kolkata (Onsite)
Education: MBA/PGDM in Marketing from a reputed B-School preferred
Key Responsibilities
Strategic Marketing & Brand Building
- Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
- Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets.
- Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
- Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies.
Demand Generation & Growth Marketing
- Plan and execute multi-channel lead generation campaigns.
- Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing, and marketing automation.
- Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
- Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
- Monitor marketing funnel metrics and optimize conversion rates.
Product Marketing
- Lead product launch campaigns and market expansion initiatives.
- Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral.
- Conduct competitor analysis, customer research, and market intelligence activities.
- Work closely with product teams to translate technical capabilities into compelling business value propositions.
Content & Digital Marketing
- Own the companys digital presence across websites, blogs, social media platforms, and industry communities.
- Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and enterprise technology.
- Coordinate with internal and external content creators, designers, and agencies.
- Improve website traffic, engagement, and lead conversion through data-driven initiatives.
Events, Partnerships & PR
- Plan and execute webinars, virtual events, industry conferences, and customer engagement programs.
- Build relationships with industry associations, media partners, analysts, and technology partners.
- Support PR, thought leadership, and executive branding initiatives.
Analytics & Reporting
- Define and track marketing KPIs including MQLs, SQLs, pipeline contribution, CAC, ROI, and campaign performance.
- Prepare regular reports and recommendations for senior management.
- Utilize marketing analytics tools to identify growth opportunities and optimize campaign effectiveness.
Required Skills & Qualifications
Must Have
- 2+ years of experience in B2B marketing, SaaS marketing, technology marketing, or digital marketing.
- Strong understanding of lead generation, demand generation, and digital marketing channels.
- Experience managing campaigns across Google Ads, LinkedIn Ads, email marketing, and social platforms.
- Excellent written and verbal communication skills.
- Strong analytical mindset with the ability to interpret data and make marketing decisions.
- Experience using CRM and marketing automation tools.
Preferred
- MBA/PGDM in Marketing from a reputed B-School.
- Experience marketing AI, SaaS, Enterprise Software, Voice AI, CX Technology, or IT Services.
- Familiarity with HubSpot, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar tools.
- Exposure to international B2B markets including North America, UK, APAC, or Middle East.
- Experience working in a fast-paced startup or product-led technology environment.
Interview Process
- Application review
- 5–10 minute initial screening call with the TA team
- Technical interviews Domain specific
- Practical test conducted in the presence of a panel member
- Role match & offer
Skills
BrandingDigital MarketingCampaign PerformanceEmail MarketingGoogle AdsHubspotLinkedin AdsMarketing CampaignsMarketing ChannelsMediaMarketingProduct MarketingSocial Media PlatformsStrategic MarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
Important dates & deadlines?
Application Deadline
13 Oct 26, 02:50 PM IST
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