Digital Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
4-6 years
Cochin / Kochi / Ernakulam, Kerala
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

WebCastle, established in 2008, is a leading weband mobile development, consulting, branding anddigitalmarketingcompany with a strong global presence across India, the UAE, KSA and the USA. With over 100 talented professionals, we have successfully delivered more than 1,000 projects to over 600 clients worldwide. Join our innovative and dynamic team dedicated to delivering cutting-edge solutions.

Job Overview:

We are seeking an experiencedDigitalMarketingManagerto oversee and drive ourdigitalmarketingstrategies. The ideal candidate will have a deep understanding of SEO, PPC, social media, contentmarketing, and performancemarketingto enhance brand visibility and generate qualityleads. This role requires strategic thinking, leadership skills, and the ability to execute result-driven campaigns.

Expereince : 4 years

Key Responsibilities:

  • Develop and implement comprehensivedigitalmarketingstrategies aligned with business objectives.
  • Oversee SEO, SEM, PPC, emailmarketing, and social media campaigns to maximize reach and engagement.
  • Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
  • Leada team ofdigitalmarketers, content creators, and designers to executemarketingplans effectively.
  • Monitor website traffic, analyze data, and report key performance metrics to stakeholders.
  • Identify trends and insights to improve ROI and drive continuous campaign optimization.
  • Collaborate with the design and development teams to ensure seamless user experience across alldigitalchannels.
  • Stay updated with the latestdigitalmarketingtrends, tools, and technologies.
  • Develop and managemarketingbudgets while ensuring cost-effective strategies.
  • Handle client interactions and ensure theirdigitalmarketingneeds are met effectively.

Requirements:

Proven experience indigitalmarketingwith a track record of successful campaigns.

  • Expertise in SEO, SEM, PPC, social mediamarketing, contentmarketing, and performancemarketing.
  • Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, and CRM software.
  • Strong analytical skills with the ability to interpret data and optimize strategies accordingly.
  • Excellent leadership and team management skills.
  • Strong communication and interpersonal skills.
  • Experience in handling B2B and B2Cmarketingcampaigns is a plus.
  • Knowledge ofmarketingautomation tools is an added advantage.

Benefits:

  • Competitive salary and performance incentives.
  • Opportunity to work with a dynamic and talented team.
  • Career growth and learning opportunities.
  • Exposure to international markets.

How to Apply:

Interested candidates can send their resumes to[HIDDEN TEXT]

Skills

BrandingGoogle AdsMediaOptimizationSeoDigital MarketingMarketingMarketing Manager

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