Marketing Analyst

Job Title: Marketing Analytics & CRM Strategist

Location: Saket (Delhi)

Experience: 4–6 Years

Job Type: Full-time

Job Overview

We are looking for a Marketing Analytics & CRM professional to drive customer engagement through data-driven insights, segmentation, and multi-channel campaign strategy across WhatsApp, SMS, RCS, Email, IVR, and Paid Media.

Note: This is not a pure reporting role.

Key Responsibilities

Define and execute multi-channel marketing strategies based on customer segments

Build and manage customer segmentation & lifecycle campaigns (acquisition, engagement, retention)

Analyze campaign performance and optimize using A/B testing and key metrics (CTR, CAC, ROI, LTV)

Use SQL to extract and analyze data for targeting and performance tracking

Work on CRM/marketing automation tools (MoEngage, CleverTap, WebEngage, etc.)

Collaborate with internal teams for campaign execution and optimization

Required Skills

• 4–6 years in Marketing Analytics / CRM / Growth roles
• Strong experience in multi-channel campaigns (WhatsApp, SMS, RCS, Email, Paid Ads)
• Hands-on experience in customer segmentation & lifecycle marketing
• Strong SQL skills (mandatory)
• Experience with CRM tools (MoEngage, CleverTap, WebEngage, etc.)
• Good understanding of marketing KPIs and campaign optimization

Preferred