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Job Description
Job Title: Marketing Analytics & CRM Strategist
Location: Saket (Delhi)
Experience: 4–6 Years
Job Type: Full-time
Job Overview
We are looking for a Marketing Analytics & CRM professional to drive customer engagement through data-driven insights, segmentation, and multi-channel campaign strategy across WhatsApp, SMS, RCS, Email, IVR, and Paid Media.
Note: This is not a pure reporting role.
Key Responsibilities
Define and execute multi-channel marketing strategies based on customer segments
Build and manage customer segmentation & lifecycle campaigns (acquisition, engagement, retention)
Analyze campaign performance and optimize using A/B testing and key metrics (CTR, CAC, ROI, LTV)
Use SQL to extract and analyze data for targeting and performance tracking
Work on CRM/marketing automation tools (MoEngage, CleverTap, WebEngage, etc.)
Collaborate with internal teams for campaign execution and optimization
Looking to get Placed? Try our Placement Guarantee Plan
Required Skills
- 4–6 years in Marketing Analytics / CRM / Growth roles
- Strong experience in multi-channel campaigns (WhatsApp, SMS, RCS, Email, Paid Ads)
- Hands-on experience in customer segmentation & lifecycle marketing
- Strong SQL skills (mandatory)
- Experience with CRM tools (MoEngage, CleverTap, WebEngage, etc.)
- Good understanding of marketing KPIs and campaign optimization
Preferred
Skills
Campaign PerformanceMediaOptimizationPaid MediaMarketingIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
28 Jul 26, 03:35 PM IST
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