WeCredit - Manager - Marketing

About the Company:
At WeCredit, we partner with heading NBFCs to help Customers find the best online financial solutions, including quick and hassle-free loans. Our skilled team provides assistance every step of the way, from Completing your loan documents to ensuring fast disbursal of funds.
About the Role:
WeCredit is seeking a dynamic and results-driven Marketing Manager to lead and execute end to-end marketing initiatives across digital channels. The ideal candidate should possess a wellrounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). Prior experience in the fintech space is highly preferred.
Key Responsibilities:
1. Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.
2. Manage and optimize SEO/SEM to improve search rankings and organic traffic.
3. Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.
4. Oversee and manage social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.
5. Collaborate with internal teams to create compelling and relevant content - blogs, landing pages, emailers, etc.
6. Track, analyze, and report on key performance metrics across campaigns and platforms.
7. Coordinate with design and product teams for marketing assets, creatives, and messaging.
8. Stay updated on industry trends, tools, and competitor activity.
Requirements:
1. 5-8 years of experience in marketing, preferably in a fintech or startup environment.
2. Strong knowledge of digital marketing tools and analytics platforms.
3. Proven track record in managing SEO/SEM, social media strategies, and content marketing.
4. Experience with SMS/RCS campaign tools and customer segmentation.
5. Excellent communication and writing skills.
6. Ability to work independently and lead cross-functional collaboration.
Preferred:
1. Experience in B2C fintech marketing or performance-driven environments.
2. Knowledge of marketing automation and CRM tools.
3. Creative mindset with data-driven decision-making skills.