Social Media Manager

Job Summary:
We are seeking a creative, strategic, and data-driven Social Media Manager to lead our brands presence across social platforms. The ideal candidate will be responsible for developing and executing content strategies, growing engagement, and driving brand awareness through organic and paid campaigns.
Key Responsibilities:
Develop and implement social media strategies aligned with business goals
Create, curate, and manage engaging content across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)
Monitor, analyze, and report on performance metrics (reach, engagement, conversions)
Collaborate with design, content, and marketing teams to ensure brand consistency
Manage social media calendars and schedule posts using tools like Hootsuite, Buffer, or Meta Business Suite
Engage with followers, respond to comments/messages, and foster community growth
Stay updated on platform trends, algorithm changes, and emerging tools
Coordinate influencer collaborations and user-generated content campaigns
Run paid ad campaigns and optimize for ROI (if applicable)
Requirements:
Bachelors degree in Marketing, Communications, or related field
6-7 years of experience in social media management or digital marketing
Strong understanding of platform-specific best practices and analytics
Excellent writing, editing, and visual storytelling skills
Proficiency in tools like Canva, Adobe Creative Suite, and scheduling platforms
Ability to multitask, meet deadlines, and adapt to changing priorities
Preferred Skills:
Experience with paid social media advertising and A/B testing
Knowledge of SEO and content marketing principles
Familiarity with CRM and email marketing tools

• Basic video editing skills for reels and short-form content