Posted: 3 months ago
Posted: 3 months ago
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Job Description
Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max & YouTube), and LinkedIn Ads.
- Generate qualified leads while maintaining target CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend).
- Develop full-funnel marketing strategies to drive awareness, lead generation, and customer conversions for premium matchmaking services.
- Manage monthly advertising budgets and allocate spends based on channel performance.
- Conduct continuous A/B testing on creatives, copy, landing pages, audience segments, and bidding strategies.
- Collaborate with the creative team to develop high-performing ad creatives, videos, banners, and landing pages.
- Monitor campaign performance daily and implement optimization strategies to improve conversion rates.
- Analyze customer behavior using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, and CRM data.
- Ensure accurate campaign tracking, attribution, and event implementation across all digital platforms.
- Create audience segmentation, retargeting, lookalike audiences, and remarketing campaigns to maximize conversions.
- Work closely with the Sales and CRM teams to improve lead quality and conversion rates.
- Track and report key marketing KPIs including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Lead-to-Sale Ratio
- Identify new customer acquisition channels, marketing opportunities, and growth experiments.
- Conduct competitor research and stay updated with the latest digital marketing trends and platform algorithm changes.
- Manage agency partners or freelancers, if applicable, ensuring timely execution and quality delivery.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- 4–5+ years of proven experience in Performance Marketing within a service-based business.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Pixel & Conversion API
- Strong understanding of conversion tracking, attribution models, and marketing analytics.
- Experience in managing high-budget campaigns (10 Lakhs+ monthly preferred).
- Hands-on experience with CRM integrations and lead management workflows.
- Strong analytical mindset with the ability to interpret data and make optimization decisions.
- Excellent knowledge of audience targeting, remarketing, and conversion optimization.
- Experience working with landing page optimization and CRO (Conversion Rate Optimization).
- Advanced Excel/Google Sheets reporting skills.
- Excellent communication, presentation, and stakeholder management abilities.
Skills
AdvertisingDigital MarketingCampaign PerformanceConversion TrackingGoogle AdsGoogle Tag ManagerLanding PageLinkedin AdsMarketing CampaignsOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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