Copywriter

• Job Title: Assistant Manager - Copywriter
• Location: Gurugram, Haryana, India
• Experience: 5+ Years
• Job Type: Full-Time

Key Responsibilities

Brand Communication & Storytelling

• Develop compelling, insight-driven copy across digital, social, performance marketing, ecommerce, retail, and brand campaigns.
• Create engaging brand narratives, campaign concepts, and messaging that align with business objectives and brand voice.
• Write copy for product launches, website content, landing pages, email campaigns, packaging, brochures, and marketing collateral.
• Ensure consistency in tone, messaging, and brand identity across all consumer touchpoints.

Performance Marketing & Digital Content

• Write high-converting copy for Meta, Google, YouTube, and other paid advertising platforms.
• Craft compelling hooks, headlines, CTAs, and ad copy optimized for engagement and conversions.
• Develop content for marketplaces, ecommerce listings, promotional campaigns, and retention marketing initiatives.
• Collaborate with performance marketing teams to optimize messaging based on campaign insights and audience behavior.

Creative Strategy & Collaboration

• Work closely with designers, marketers, creative strategists, product teams, and external partners to develop integrated campaigns.
• Participate in brainstorming sessions and contribute innovative campaign ideas, taglines, and brand concepts.
• Translate complex product information into simple, consumer-friendly communication.
• Adapt content for multiple audiences, channels, and formats while maintaining brand consistency.

Project Management

• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Maintain high editorial standards with strong attention to grammar, accuracy, and detail.
• Stay updated on consumer trends, digital content formats, AI-powered writing tools, and industry best practices.

Qualifications

• 5+ years of copywriting experience in a consumer brand, creative agency, or D2C startup.
• Strong portfolio showcasing campaigns across social media, digital marketing, performance marketing, and brand communication.
• Experience writing for social media, influencer campaigns, paid ads, marketplaces, retail, product launches, and ecommerce platforms.
• Strong conceptual thinking with the ability to develop campaign ideas and compelling brand narratives.
• Excellent command of English with exceptional writing, editing, and proofreading skills.
• Strong understanding of brand voice, tone, consumer psychology, and storytelling.
• Experience collaborating with cross-functional teams in a fast-paced environment.
• Passion for health, wellness, beauty, lifestyle, or consumer brands is preferred.
• Familiarity with AI-powered writing tools and content workflows is an added advantage.