Social Media Marketing Intern

Job Title: Social Media Intern

Location: Gurugram, Haryana, India

Employment Type: Internship

Department: Marketing

About Us

Wellbeing Nutrition is revolutionising the nutraceutical industry by creating science-backed wellness products and impactful consumer experiences. We are looking for a creative, trend-savvy, and content-driven Social Media Intern to join our Marketing team. If youre passionate about social media, love creating content, stay ahead of digital trends, and enjoy bringing ideas to life, this is the perfect opportunity to kick-start your career with one of Indias leading wellness brands.

Key Responsibilities

Social Media Management

• Publish and schedule content across all Wellbeing Nutrition social media platforms, including Instagram, Facebook, LinkedIn, YouTube, X, and emerging channels.
• Ensure timely publishing while maintaining brand consistency, tone of voice, and visual identity.
• Support the execution and management of the social media content calendar.

Trend Research & Content Ideation

• Stay updated with the latest social media trends, platform features, creator content, and viral formats.
• Identify emerging content opportunities, cultural moments, and audience behaviour across digital platforms.
• Generate fresh ideas for reels, stories, carousels, static creatives, and short-form videos that resonate with our audience.
• Conduct competitor research and monitor industry-leading brands, creators, and campaigns to identify content opportunities.

Content Creation & Design

• Assist in creating engaging content across Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Support the creation of reels, stories, static posts, carousels, and short-form videos.
• Create basic graphics and social media creatives using design tools while ensuring brand consistency.
• Collaborate with copywriters, designers, and the marketing team to execute campaigns and content initiatives.

Influencer & Community Support

• Research and identify relevant influencers and creators aligned with the brand.
• Assist with influencer outreach, campaign coordination, and content tracking.
• Monitor community engagement and support social media interactions when required.

Reporting & Optimisation

• Track content performance, engagement, reach, and platform insights.
• Prepare weekly and monthly performance reports using Microsoft Excel and PowerPoint.
• Share recommendations and insights to improve content performance and audience engagement.

Qualifications

Education

• Bachelors or Masters degree in Marketing, Mass Communication, Journalism, Media, Advertising, Graphic Design, Communications, or a related field.

Experience

• Internship experience or prior exposure to social media, content creation, digital marketing, or influencer marketing is preferred.

Technical Skills

• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and emerging social media platforms.
• Familiarity with Adobe Photoshop, Adobe Illustrator, or Canva will be an added advantage.
• Understanding of typography, layouts, social media aesthetics, and platform-specific creative formats.
• Knowledge of content scheduling tools and social media best practices is an added advantage.
• Basic proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
• Familiarity with AI-powered content creation tools such as ChatGPT, Canva AI, or similar platforms is a plus.

Soft Skills

• Passion for social media, digital marketing, and content creation.
• Strong research and analytical mindset with an eye for emerging trends.
• Excellent communication, organisational, and collaboration skills.
• Creative thinker with attention to detail and strong visual aesthetics.
• Ability to multitask, manage deadlines, and thrive in a fast-paced environment.
• Self-motivated, proactive, and eager to learn new tools, technologies, and creative workflows.