Content Strategist

Wellopia - Esca Consumer Health
Department Icon Digital Marketing/Marketing
Posted: 1 week ago
2-5 years
Bengaluru(Bellandur)
Digital Marketing/Marketing
work from office
Full Time
Closes 29 Dec 2026
Posted: 1 week ago
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Job Description

  • JOB DESCRIPTION
  • Content Strategist
  • Wellopia
  • Experience: 2- 5 Years Location: Bengaluru, Karnataka Work Mode: Work From Office Type: Full-Time
  • About Wellopia
  • Wellopia is a kids wellness brand on a mission to make everyday wellness simpler, happier, and more enjoyable for
  • children and parents. We combine thoughtful formulations with engaging experiences to help families build better
  • wellness habits.
  • Role Overview
  • As a Content Strategist at Wellopia, you will own content planning and execution across digital platforms, including
  • Instagram, Meta Ads, the website, and other marketing channels. You will work closely with the marketing, design,
  • and video teams to develop impactful content that resonates with parents, builds brand credibility, and supports
  • business objectives.
  • Were looking for someone who understands the balance between creativity, storytelling, audience psychology,
  • and performance marketing.
  • Key Responsibilities
  • 1. Content Strategy & Planning
  • Develop and execute monthly content calendars aligned with brand objectives, campaigns, launches, and business
  • goals.
  • Build content pillars around parenting insights, kids wellness, educational content, product storytelling, and brand
  • awareness.
  • Identify relevant trends, cultural moments, festivals, and audience conversations to create timely, engaging content.
  • ¢ Maintain a consistent brand voice across all communication channels.
  • 2. Social Media & Brand Storytelling
  • ¢ Create engaging content strategies for Instagram and other relevant social media platforms.
  • ¢ Develop concepts for Reels, carousels, static posts, stories, and interactive content.
  • ¢ Craft compelling hooks, captions, scripts, and CTAs that encourage engagement and action.
  • ¢ Translate complex wellness concepts into simple, relatable, and parent-friendly communication.
  • 3. Performance Content & Paid Campaigns
  • ¢ Develop creative concepts and scripts for Meta Ads focused on awareness, engagement, conversions, and
  • customer acquisition.
  • ¢ Write strong hooks, ad copies, and product messaging that communicate clear consumer benefits.
  • ¢ Collaborate with the performance marketing team to understand creative performance and develop new content
  • variations.
  • ¢ Use insights from content performance to improve messaging, formats, and creative direction.
  • 4. Content Production & Execution
  • ¢ Brief graphic designers, video editors, and other creative team members to bring concepts to life.
  • ¢ Develop detailed creative briefs, video scripts, shot lists, and execution guidelines.
  • WELLOPIA | CONTENT STRATEGIST
  • Page 1
  • ¢ Manage content timelines and ensure timely delivery of planned assets.
  • ¢ Make effective use of existing footage, UGC, product visuals, and in-house resources to create content efficiently.
  • 5. Research & Consumer Insights
  • ¢ Understand parent behaviour, customer pain points, purchase motivations, and emerging content trends.
  • ¢ Research competitors and identify opportunities to differentiate Wellopias content.
  • ¢ Stay updated on social media trends, digital storytelling formats, and evolving consumer preferences.
  • ¢ Ensure wellness-related content is credible, responsible, and aligned with approved product claims.
  • 6. Performance Tracking & Optimisation
  • ¢ Track key content metrics such as reach, engagement, watch time, saves, shares, CTR, and conversions, wherever
  • relevant.
  • ¢ Analyse content performance to identify winning themes, hooks, formats, and messaging.
  • ¢ Translate learnings into actionable recommendations for future content.
  • ¢ Continuously experiment with fresh ideas to improve content effectiveness.
  • Requirements
  • ¢ 25 years of experience in content strategy, digital content, social media, or brand marketing.
  • ¢ Excellent writing, storytelling, scripting, and communication skills.
  • ¢ Strong understanding of Instagram content formats, short-form video, and digital audience behaviour.
  • ¢ Experience developing content calendars, campaign concepts, and creative briefs.
  • ¢ Understanding of performance marketing creatives and conversion-focused copywriting.
  • ¢ Ability to interpret content analytics and use insights to improve strategy.
  • ¢ Strong research skills and an eye for trends, audience insights, and cultural relevance.
  • ¢ Ability to collaborate with designers, video editors, and cross-functional teams.
  • ¢ A proactive, organised, and hands-on approach to creative problem-solving.
  • Preferred Qualifications
  • ¢ Experience working with D2C, FMCG, food, nutrition, wellness, parenting, or consumer brands.
  • ¢ Experience creating content for Meta Ads and performance-led digital campaigns.
  • ¢ Familiarity with UGC-led content, influencer marketing, and creator collaborations.
  • ¢ Experience working with lean teams and managing multiple projects simultaneously.
  • Who Will Thrive at Wellopia?
  • ¢ Someone who can turn everyday parenting challenges into relatable, memorable content.
  • ¢ A storyteller who understands both emotional brand building and performance-driven creativity.
  • ¢ Someone who can spot a trend and identify whether it genuinely fits the brand.
  • ¢ A self-starter who takes ownership from ideation to execution.
  • ¢ Someone who enjoys experimenting, learning from data, and building a brand from the ground up.
  • Why Join Wellopia?
  • ¢ Build the content voice of an ambitious kids wellness brand.
  • ¢ Work on creative campaigns that combine storytelling, consumer insights, and performance marketing.
  • ¢ Collaborate with a fast-moving team where ideas can move quickly from concept to execution.
  • WELLOPIA | CONTENT STRATEGIST
  • Page 2
  • ¢ Take ownership of content initiatives and see the direct impact of your work.
  • Love storytelling, understand what makes people stop scrolling, and want to create content that makes a
  • meaningful difference to families? Wed love to hear from you.
  • WELLOPIA | CONTENT STRATEGIST
  • Page 3

Skills

ContentCreativeContent EditingContent StrategySEOStrategistEditingManagementContent StrategyCopywritingInfluencer MarketingMarketing ChannelsMediaMarketingSocial Media Platforms

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