Growth And Marketing Manager

Wellopia - Esca Consumer Health
Department Icon Digital Marketing/Marketing
Posted: 1 week ago
2-4 years
Bengaluru(Bellandur)
Digital Marketing/Marketing
work from office
Full Time
Closes 29 Dec 2026
Posted: 1 week ago
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Job Description

  • WELLOPIA
  • : Growth & Performance
  • Marketing Manager
  • Company: Wellopia
  • Location: Bengaluru
  • Work Mode: Full-time | Work from Office
  • Experience: 2 -5 Years
  • About Wellopia
  • Wellopia is a kids wellness brand on a mission to make everyday wellness simpler, tastier, and more enjoyable for
  • children. We combine the goodness of trusted ingredients with innovative, kid-friendly formats to help parents make
  • better choices for their children.
  • Role Overview
  • As our Growth & Performance Marketing Manager, you will help drive Wellopias digital growth by managing paid
  • acquisition, improving campaign efficiency, and scaling D2C revenue. You will work closely with the creative, content,
  • e-commerce, and business teams to turn consumer insights into high-performing campaigns and build a scalable
  • growth engine.
  • Key Responsibilities
  • 1. Performance Marketing & Paid Acquisition
  • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
  • Manage campaign performance across the funnel, from awareness and consideration to conversion.
  • Drive customer acquisition while working toward CAC, ROAS, and contribution-margin targets.
  • ¢ Manage budgets efficiently and scale high-performing campaigns.
  • ¢ Test audience segments, bidding strategies, campaign structures, and creatives.
  • 2. Growth Strategy & Revenue
  • ¢ Execute growth strategies to support D2C revenue and customer acquisition targets.
  • ¢ Identify growth opportunities across channels, customer segments, products, and consumer touchpoints.
  • ¢ Optimize acquisition funnels to improve traffic quality, conversion rates, and revenue.
  • ¢ Support product launches, promotional campaigns, and seasonal growth initiatives.
  • ¢ Monitor key metrics and translate insights into actionable improvements.
  • 3. Creative Strategy & Experimentation
  • ¢ Collaborate with creative and content teams on performance-driven ad concepts, hooks, messaging, and formats.
  • ¢ Analyze creative performance to identify winning angles and opportunities for iteration.
  • ¢ Help build a creative testing framework across UGC, founder-led content, product demos, testimonials, and static
  • ads.
  • ¢ Conduct A/B tests on creatives, landing pages, offers, and campaign messaging.
  • ¢ Use consumer and performance insights to guide creative briefs.
  • 4. D2C Funnel & Conversion Rate Optimization
  • ¢ Analyze the customer journey across website visits, product views, add-to-cart, checkout, and purchases.
  • Wellopia
  • Page 1
  • ¢ Identify funnel drop-offs and recommend ways to improve website conversion rates.
  • ¢ Work with the e-commerce team to improve landing pages, product pages, bundles, offers, and checkout
  • experience.
  • ¢ Track analytics and attribution to understand channel effectiveness.
  • ¢ Contribute to improving AOV, customer lifetime value, and repeat purchase rates with retention teams.
  • 5. Analytics, Reporting & Insights
  • ¢ Track CAC, ROAS, MER, CTR, CPC, CPM, CVR, AOV, and revenue.
  • ¢ Use tools such as GA4, Meta Ads Manager, Google Ads, Shopify analytics, and attribution platforms.
  • ¢ Maintain performance dashboards and share actionable insights with the team.
  • ¢ Identify inefficiencies and recommend data-backed campaign improvements.
  • ¢ Support forecasting and budget planning using historical performance and growth targets.
  • Requirements
  • ¢ 25 years of experience in growth marketing, performance marketing, or digital acquisition.
  • ¢ Hands-on experience with Meta Ads and Google Ads campaign management and optimization.
  • ¢ Experience in D2C, e-commerce, consumer brands, or FMCG is preferred.
  • ¢ Understanding of customer acquisition, funnel optimization, attribution, and conversion rate optimization.
  • ¢ Ability to analyze campaign data, manage budgets, and report on performance.
  • ¢ Familiarity with Shopify, GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
  • ¢ Strong analytical, communication, and problem-solving skills.
  • ¢ Comfort working in a fast-paced startup environment with a hands-on, ownership-driven approach.
  • Key Performance Indicators (KPIs)
  • ¢ Customer acquisition cost (CAC)
  • ¢ Return on ad spend (ROAS) and marketing efficiency ratio (MER)
  • ¢ Paid-attributed and overall D2C revenue growth
  • ¢ Website conversion rate and new customer acquisition
  • ¢ Average order value (AOV)
  • ¢ Creative testing velocity and winning creative rate
  • ¢ Contribution margin and marketing profitability
  • What Were Looking For
  • ¢ A marketer who thinks beyond clicks and impressions and focuses on business outcomes.
  • ¢ Someone who combines analytical thinking with creative problem-solving.
  • ¢ A hands-on executor who can manage campaigns and budgets while learning quickly.
  • ¢ Someone who enjoys testing, iterating, and collaborating across teams.
  • Why Join Wellopia?
  • ¢ Work with an ambitious kids wellness brand in a growing consumer category.
  • ¢ Take ownership of growth initiatives and contribute directly to business performance.
  • ¢ Collaborate with a dynamic, cross-functional startup team.
  • ¢ Help build and scale growth strategies from experimentation to execution.
  • Wellopia
  • Page 2
  • Interested candidates: Please share your resume along with details of your current role, performance marketing
  • experience, and key campaign results.
  • Wellopia
  • Page 3

Skills

RevenueRoi AccountabilityCustomer RetentionPerformance MarketingCustomer AcquisitionMetricsRevenue EnhancementEnhancementsCampaign PerformanceConversion TrackingGoogle AdsGoogle Tag ManagerOptimizationMarketingMarketing Manager

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