Lead Performance Marketing _Welspun

Job Title Sr.Manager /AGM Performance Marketing (E-commerce)

Objective

The role will be responsible for driving growth and revenue across all digital commerce platforms through performance-led marketing strategies. The incumbent will lead data-driven customer acquisition, paid media campaigns, and ROI optimization across D2C platforms, marketplaces, and quick commerce channels, ensuring scalable and profitable online growth.

Key Responsibilities

Performance Marketing & Growth Strategy

• Lead the end-to-end performance marketing strategy to drive traffic, customer acquisition, and revenue growth across D2C website, marketplaces, and quick commerce platforms.
• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, programmatic networks, and affiliate channels.
• Manage marketplace advertising ecosystems including campaign planning, keyword bidding strategies, and sponsored ad optimization to maximize platform visibility and sales.
• Drive performance-led growth initiatives across quick commerce platforms, focusing on visibility, conversion, and category share.

Campaign Management & Optimization

• Own the media planning and performance optimization cycle, ensuring efficient budget allocation and strong return on ad spend (ROAS).
• Continuously optimize campaigns through audience segmentation, A/B testing, creative optimization, and funnel analysis.
• Drive improvements in key digital metrics such as CAC, CTR, conversion rate, ROAS, and overall campaign efficiency.
• Work closely with internal teams and external agencies to ensure high-quality campaign execution and performance delivery.

D2C Performance Growth

• Drive customer acquisition and revenue growth for the D2C platform through targeted performance campaigns.
• Optimize traffic quality, landing page conversion, and remarketing strategies to enhance customer lifecycle value.
• Implement retargeting, lookalike audience strategies, and advanced audience targeting to maximize conversions.

Marketplace & Quick Commerce Performance

• Lead advertising and promotional campaigns across leading marketplaces and quick commerce platforms to drive product discovery and conversion.
• Optimize platform advertising tools, sponsored listings, and keyword strategies to increase product visibility and sales velocity.
• Partner with category and sales teams to align marketing campaigns with business growth objectives.

Analytics & Insights

• Track and analyze campaign performance, traffic patterns, and conversion metrics using analytics tools and dashboards.
• Provide data-driven insights and actionable recommendations to improve campaign effectiveness and ROI.
• Prepare regular performance reports and growth insights for leadership review.

Key Competencies

• Strong expertise in Performance Marketing and Digital Media Buying
• Deep understanding of E-commerce growth marketing
• Strong analytical and ROI-driven decision making
• Experience in managing large digital media budgets
• Ability to drive data-led marketing strategies and growth initiatives

Preferred Experience

• 58 years of experience in Performance Marketing / Growth Marketing
• Experience working with D2C brands, marketplaces, or digital commerce platforms
• Strong hands-on experience in Google Ads, Meta Ads, Marketplace Ads, and digital analytics tools