On & Off Trade Specialist

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our clients in-house talent acquisition teams.

About the client

Our client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.

As an On & Off Trade Specialist, you will be responsible for...

• Overseeing distributor relationships, shipment delivery, depletion tracking, and overall operations
• 
  Managing all aspects of On and Off Trade execution
• Ensuring timely processing of purchase orders, A&P budgets, and claim settlements for operational excellence
• Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
• Monitoriing outlet level inventory and plan stock replenishment aligned with sales opportunities
• Ensuring products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
• Executing in store visibility initiatives and build impactful displays as per annual plans
• Managing visibility and activation calendars, ensuring flawless execution of brand experiences
• Planning, executing, and reviewing gift pack promotions to deliver pre aligned objectives
• Delivering merchandising services tailored to diverse customer needs
• Building and maintaining strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
• Handling ad hoc administrative tasks as required

• Self-motivator
• Liquor Industry experience of 3+yrs
• Ability to network and build relationships
• Previous merchandising &/or retail experience
• Knowledge of retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines