Brand Manager -Creative Strategist

Role Description The Brand Manager – Creative Strategist is a full-time, on-site role based in Surat, responsible for driving brand positioning and creative direction for WhiteLions home automation portfolio. This role involves developing and executing brand strategies, crafting campaign concepts, and ensuring consistent brand messaging across digital, print, in-store, and partner-facing touchpoints. The Brand Manager – Creative Strategist will collaborate with marketing, sales, product, and design teams to create customer-centric narratives, launch initiatives, and promotional materials that highlight product benefits and user experiences. Day-to-day tasks include briefing and managing creative assets, overseeing content and visual guidelines, analyzing brand performance metrics, and refining strategies based on market insights and competitive trends. The role also includes coordinating with external agencies and partners, supporting events and trade shows, and maintaining a cohesive brand experience across all markets.

Qualifications

• Brand management and strategic marketing skills, including experience in brand positioning, campaign planning, and building integrated marketing strategies.
• Creative concept development and storytelling abilities, with strength in copywriting, visual thinking, and crafting customer-focused narratives for premium products.
• Experience with digital and social media marketing, including content planning, performance tracking, and collaboration on design assets for web and social platforms.
• Market research and consumer insight skills, with the ability to interpret data, understand trends, and translate findings into actionable brand initiatives.
• Strong project management and collaboration skills, including the ability to coordinate cross-functional teams, manage timelines, and work with external agencies or partners.
• Excellent written and verbal communication skills in English; proficiency in additional regional languages is an advantage.
• Bachelors degree in Marketing, Communications, Design, Business, or a related field; advanced qualifications in branding or advertising are a plus.
• Experience in consumer electronics, smart home, luxury, or technology brands is preferred