Content Writer - ECommerce

Key Responsibilities:

• Product Description Writing:Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits.
• Content Strategy:Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales.
• Product Descriptions:Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions.
• SEO Optimization:Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting.
• Content Calendar:Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends.
• Team Leadership:Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms.
• Content Audits:Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines.
• Performance Tracking:Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates.
• Cross-functional Collaboration:Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment.

Key Requirements:

• Minimum 2+ years of experience in eCommerce content writing, with a focus on product description writing and SEO content creation.
• Solid understanding of SEO principles and best practices for eCommerce.
• Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice.
• Proven experience managing and mentoring a team of writers or content creators.
• Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates.
• Preferably in Marketing, Communications, English, Journalism, or a related field.

The ideal candidate should have experience in writing product descriptions.

Exp - Min 2years

Loc - Kolkata

Please note that Freelancing experience will not be counted.