Paid Media Specialist

Wildnet Technologies
Posted: 2 weeks ago
2-5 years
Noida, India
work from office
Full Time
Closes 29 Nov 2026
Posted: 2 weeks ago
Let Jobaaj One apply for you

An AI agent that applies to roles like this on employers' own sites. 25 applications free, no card needed.

Job Description
About Company
Similar Jobs
Please verify your account first! Send OTP

Job Description

Paid Media Specialist / Performance Marketing Specialist

About the Role
We are looking for a Paid Media / Performance Marketing Specialist who can independently plan, execute, optimize, and report on multi-channel paid media campaigns for domestic and international clients.

The ideal candidate should have strong hands-on experience across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, DV360, and preferably Teads Ad Manager, with a strong understanding of campaign strategy, audience targeting, tracking, analytics, optimization, and client communication.

Key Responsibilities

1. Paid Media Strategy & Planning
  • Develop comprehensive paid media strategies based on client objectives, target audiences, budgets, and KPIs.
  • Create and present media plans covering budget allocation, channel mix, audience targeting, campaign objectives, bidding strategies, and creative requirements.
  • Recommend the right combination of Google, Meta, LinkedIn, TikTok, DV360, Teads, and other relevant paid media channels.
  • Identify opportunities to integrate paid media with SEO, content, email, social media, and other digital/ATL channels.
  • Conduct competitor, audience, keyword, and market research to identify growth opportunities.

2. Paid Media Campaign Execution & Management
  • Set up, manage, monitor, and optimize campaigns
                          o Google Ads – Search, Performance Max, Display, YouTube, Demand Gen, Shopping
                           o Meta Ads – Facebook & Instagram
                           o LinkedIn Ads
                           o TikTok Ads
                           o DV360
                           o Teads Ad Manager

  • Conduct keyword research, audience research, placement analysis, negative keyword management, and targeting optimization.
  • Manage campaign budgets, bids, pacing, frequency, reach, and performance against KPIs.
  • Implement A/B and multivariate testing across creatives, audiences, landing pages, bidding strategies, ad copies, and campaign structures.
  • Continuously optimize campaigns to improve ROAS, CPA, CPL, CTR, CPC, CPM, conversions, and overall campaign efficiency.
  • Ensure campaigns follow appropriate taxonomy, naming conventions, tracking, brand safety, and platform best practices.
  • Identify and resolve campaign delivery, tracking, attribution, and performance issues.
  • Assist with account restructuring and creation of new campaign elements wherever required

3. Tracking, Analytics & Measurement
  • Work with relevant teams to ensure accurate implementation of Google Tag Manager, GA4, conversion tracking, pixels, UTMs, Floodlight, and other tracking solutions.
  • Monitor campaign attribution and data quality.
  • Analyze campaign performance using Google Analytics 4, Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager, and other reporting platforms.
  • Identify gaps in tracking and recommend corrective actions.
  • Ensure campaign data is reliable and aligned with client reporting requirements.

4. Reporting & Insights
  • Prepare weekly, monthly, and ad-hoc performance reports for clients and internal stakeholders.
  • Analyze campaign data and translate it into clear, actionable insights.
  • Highlight key performance trends, challenges, opportunities, and recommendations.
  • Present campaign performance and optimization recommendations to internal teams and clients.
  • Maintain accurate campaign trackers, budgets, pacing reports, and performance dashboards.

5. Campaign Optimization & Growth
  • Proactively identify opportunities to improve campaign performance, scalability, and efficiency.
  • Develop and implement new testing methodologies across audiences, creatives, bidding, placements, keywords, and campaign structures.
  • Identify opportunities for budget reallocation based on channel and campaign performance.
  • Stay updated with changes in Google Ads, Meta, LinkedIn, TikTok, DV360, Teads, GA4, and the broader paid media ecosystem.
  • Explore new advertising products, beta features, automation solutions, and emerging platforms.

6. Client Management & Communication
  • Act as a secondary point of contact for assigned clients and maintain strong professional relationships.
  • Participate in regular client calls to discuss campaign performance, upcoming campaigns, strategy, and optimization opportunities.
  • Understand client briefs and translate business objectives into effective paid media strategies.
  • Communicate campaign results, insights, and recommendations clearly to both technical and non-technical stakeholders.
  • Coordinate with internal teams including SEO, Content, Creative, Development, Analytics, and Business Development to deliver integrated digital marketing solutions.

7. Media Partner Management
  • Build and maintain effective relationships with media and technology partners.
  • Coordinate with platform representatives and partners for campaign support, troubleshooting, optimization opportunities, and industry updates.
  • Explore relevant alpha/beta programs, new platform features, and testing opportunities.
  • Share campaign briefs with partners and incorporate relevant recommendations into media strategies.

Required Skills & Experience
  • 3+ years of hands-on experience in Paid Media / Performance Marketing.
  • Strong hands-on expertise in Google Ads and Meta Ads
  • Experience with one or more of DV360, LinkedIn Ads, TikTok Ads, and Teads Ad Manager.
  • Strong understanding of:
                              o Google Search Ads
                              o Performance Max
                              o YouTube Ads
                              o Display Advertising
                              o Remarketing/Retargeting
                              o Audience Targeting
                              o Lead Generation
                              o Conversion Campaigns
                              o Shopping Ads
  • Good understanding of GA4, Google Tag Manager, pixels, conversion tracking, UTM parameters, and attribution.
  • Strong analytical and data interpretation skills.
  • Experience with campaign reporting and performance dashboards.
  • Good understanding of KPIs such as ROAS, CPA, CPL, CTR, CPC, CPM, CVR, Reach, Frequency and Conversion Rate.
  • Strong communication and client-management skills.
  • Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications
  • Google Ads certification.
  • Meta Blueprint certification.
  • Experience handling international clients, particularly US, UK, Canada, or Australia.
  • Experience working in a digital marketing agency environment.
  • Experience managing significant monthly advertising budgets.
  • Experience with Looker Studio or other visualization/reporting tools.
  • Knowledge of marketing attribution, incrementality, and advanced measurement methodologies.

Skills

LookerGoogle AnalyticsCPADigital MarketingSEOGoogle AdsMeta AdsMarket ResearchLead GenerationBusiness DevelopmentPerformance MarketingCommunicationTeams

If a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.

About Company

Wildnet is a decade old AWARD winning IT Software Solution Engineering Company with its foundation laid in the year 2006. Initially, we started our path with digital marketing services which later expanded to offering world class Software Solutions to organizations across the globe. Today, our technology team comprises of more than 300+ professionals and experts in their own niches of Mobility, Web development, Cloud services, Microsoft and Open Source Technology based Software Solutions, ERP, Content Management, and CRM Solutions including Salesforce CRM to AppExchange. Apart from this, we have a 100+ strong team of Digital Marketing and PPC experts who define and redefine process to offer best in class services to our customers. Our mission is to be an example of radical honesty for our clients during and after the entire project duration.
Read More

Similar Jobs

View all
Bag Logo
Jobaaj
Get jobs like this by email

New Others roles in Noida.

Job Alert
Google hiring for Specific Roles Apply Now!
1 min ago
New Opportunity
Amazon is hiring freshers Apply Now!
5 min ago
Featured Jobs
Microsoft opening 50+ positions Apply Now!
10 min ago

One email a day. Unsubscribe any time.