Digital Marketing Manager

Company: Wildpunch Design Pvt. Ltd.

Location: Hazratganj, Lucknow (On-site)

Department: Digital Marketing

Experience: 3-4 years (agency experience preferred)

Were looking for a performance-driven Digital Marketing Manager to own SEO, paid advertising, lead generation, and website performance across our client portfolio. This is a hands-on role focused on results — youll be measured on rankings, qualified leads, cost-per-lead, and ROAS. You should be equally comfortable optimizing a Google Ads campaign, auditing a websites SEO, managing Google Business Profiles, and overseeing website builds that convert.

SEO

• Own end-to-end SEO strategy across clients — technical, on-page, and off-page.
• Conduct site audits, keyword research, and competitor analysis; build and execute SEO roadmaps.
• Improve organic rankings, traffic, and domain authority; coordinate content and link-building efforts.
• Track and report ranking movements, organic growth, and conversions.

Performance Marketing & Paid Ads

• Plan, launch, and optimize paid campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook & Instagram).
• Manage ad budgets across accounts, driving down cost-per-lead while scaling conversions.
• Run A/B tests on creatives, audiences, and landing pages to maximize ROAS.
• Continuously monitor performance and reallocate spend for the best return.

Lead Generation

• Build and manage lead-gen funnels end-to-end — from ad to landing page to conversion.
• Optimize campaigns specifically for lead quality and volume, not just clicks.
• Coordinate with clients and internal teams to track lead-to-conversion pipelines.
• Implement and manage tracking (conversion events, pixels, forms, CRM handoffs).

Website Development

• Oversee website builds and landing pages from planning to launch, coordinating with designers and developers.
• Ensure websites are SEO-friendly, fast-loading, mobile-responsive, and conversion-optimized.
• Manage website content, structure, and UX to support marketing and lead-gen goals.
• Handle ongoing site maintenance, updates, and performance monitoring (site speed, Core Web Vitals, uptime).

Google Business Profile (GMB) Management

• Set up, optimize, and manage Google Business Profiles for local SEO and visibility.
• Manage reviews, posts, Q&A, and local listings to drive local search performance and calls/walk-ins.
• Improve local pack rankings and Maps visibility for location-based clients.

Reporting & Client Management

• Track KPIs using GA4, Google Ads, Meta Business Suite, Search Console, and rank-tracking tools.
• Present clear monthly performance reports with insights and next-step recommendations.
• Act as the strategic point of contact for assigned client accounts.

• 4–7 years in digital/performance marketing, with a strong track record in SEO and paid lead generation (agency background preferred).
• Hands-on expertise with Google Ads, Meta Ads, GA4, Google Search Console, and GMB.
• Strong grasp of technical + on-page SEO and local SEO.
• Working knowledge of website development and CMS platforms (WordPress, etc.), with an understanding of SEO and conversion best practices.
• Proven ability to reduce cost-per-lead and improve ROAS across multiple accounts.
• Experience with landing page optimization and conversion tracking.
• Excellent analytical, communication, and client-handling skills.
• Bachelors degree in Marketing or related field; Google & Meta certifications are a plus.

• Ownership of high-impact performance accounts.
• A collaborative, creative agency environment.
• Room to grow as the department scales.

To Apply: Send your resume to [HIDDEN TEXT]