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Job Description
omeoneRole Overview:
We are looking for a high-impact Brand Manager to join our team in Chennai, Someone who wants to move from Sales to Marketing. focusing on driving brand equity and market penetration within the competitive personal care segment. In this role, you will bridge the gap between high-level brand strategy and on-ground execution, working closely with sales leadership, trade marketing teams, and external creative agencies. You will be responsible for translating consumer insights into actionable marketing campaigns that resonate in the General Trade environment. By optimizing brand visibility and ensuring seamless product availability, you will directly influence market share growth and strengthen our brand's footprint in the region.
Key Responsibilities:
- Develop and execute comprehensive brand activation plans for the General Trade channel to increase product off-take and consumer brand recall.
- Collaborate with the area sales teams to identify regional market opportunities and tailor marketing interventions that address specific local consumer preferences.
- Manage the end-to-end lifecycle of marketing campaigns, from conceptualization and budget allocation to monitoring ROI and performance metrics.
- Analyze FMCG sales data and market trends to provide actionable insights that inform product positioning and competitive strategy.
- Coordinate with cross-functional stakeholders to ensure consistent brand messaging and visual identity across all retail touchpoints.
Required Skillset:
- Demonstrated ability to translate complex market data into clear, strategic brand narratives that drive consumer engagement.
- Proven expertise in managing General Trade operations, with a deep understanding of FMCG distribution networks and retail dynamics.
- Strong interpersonal skills to influence and align diverse stakeholders, including sales teams, distributors, and creative partners.
- Ability to thrive in an on-site work environment in Chennai, maintaining a hands-on approach to field visits and market audits.
- Exceptional analytical and project management capabilities, with a track record of delivering marketing initiatives within tight timelines.
- A postgraduate degree in Management from a premier institute is preferred, complemented by 3 to 7 years of relevant experience in the personal care or FMCG sector.
Skills
MarketingBrand ManagementFMCG MarketingCampaign ManagementMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
"WE IDENTIFY EXCEPTIONAL TALENT THAT ENABLE OUR CLIENTS TO MAKE THE IMPOSSIBLE, POSSIBLE" We understand that our clients operate in a challenging and ever shifting landscape – an environment where the focus is on creating shareholder value through continuous disruptive innovation. In other words – “making the impossible, possible”. For such organisations, the talent they target is critical to their success. Such talent is rare, and everyone wants them. The process of identifying and convincing such talent to consider new opportunities on our client’s behalf is where our expertise lies.
Previously known as Corporate Solutions, Winfort was formed in 1996 and have been working with leading organisations across various industry verticals globally. We mainly focus on the middle and senior management positions and we primarily head hunt on behalf of our clients. Our clients are leaders – defined not just by size, but in terms of innovation and a desire to exploit the landscape within their sectors. A lot of them are prominent brand names. We are equally passionate about our client centric approach, and of making a tiny contribution towards maximising shareholder value for our clients.
Our clients are leaders – defined not just by size, but in terms of innovation and a desire to exploit the landscape within their sectors. A lot of them are prominent brand names. We are equally passionate about our client centric approach, and of making a tiny contribution towards maximising shareholder value for our clients.
We are particular and transparent when choosing to work with clients and are normally amongst the top 3 vendors in most of our client organisation. Where we are not able to add value, we withdraw gracefully in order to focus our resources on clients with whom we can work strategically and contribute value. This passionate, strategic client centric approach along with our seamless execution is the reason that most of our new business comes through client referrals. It also helps us win client awards.
Our organisation is underpinned by five core philosphies. Just as with clients, we are equally passionate about our employees and the environment we need to create for them to be successful. Since we are a growing organisation, we are equally hungry for exceptional talent ourselves – people who are looking for an exciting and challenging environment in order to grow and be amongst the best.
So whether you want to work with us or for us, please do contact us and let’s explore possibilities together.
We Lead. We Collaborate. We Deliver. We are Winfortians.
And we would look forward to welcoming you to #comebeawinfortian or a collaborative partner to our services.
We understand that our clients operate in a challenging and ever shifting landscape – an environment where the focus is on creating shareholder value through continuous disruptive innovation. In other words – “making the impossible, possible”.
For such organisations, the talent they target is critical to their success. Such talent is rare, and everyone wants it. The process of identifying and convincing such talent to consider new opportunities on our client’s behalf is where our expertise lies.
Winfort was formed in 1996 and has been working with leading organisations across various industry verticals globally. We focus mainly on middle and senior management positions.
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