Growth Marketing Manager – US (New York Based)

Key Responsibilities

• Drive pipeline growth and customer acquisition for the US region through multi-channel marketing campaigns.
• Plan and execute integrated demand generation programs across:
  • Paid media (Google, LinkedIn, display, retargeting)
  • Email marketing and nurture journeys
  • Webinars and virtual events
  • Content syndication
  • Account-Based Marketing (ABM)
  • Organic and SEO-led growth initiatives
• Partner with Sales teams to improve lead quality, conversion rates, and campaign effectiveness.
• Own campaign performance metrics including MQLs, SQLs, pipeline contribution, CAC, ROAS, and revenue impact.
• Build and optimize lifecycle and nurture campaigns to improve funnel progression.
• Conduct continuous A/B testing and experimentation across landing pages, messaging, creatives, and conversion flows.
• Collaborate with Product Marketing and Content teams to localize messaging for the US audience.
• Analyze campaign and funnel performance to identify growth opportunities and optimization areas.
• Work closely with RevOps and Marketing Ops teams to improve attribution, reporting, and automation workflows.
• Monitor competitive landscape and emerging growth opportunities within the SaaS and MarTech ecosystem.

Requirements

• 5–8 years of experience in Growth Marketing, Demand Generation, or Performance Marketing roles within B2B SaaS.
• Strong understanding of the US B2B SaaS buying journey and enterprise marketing landscape.
• Proven track record of driving measurable pipeline and revenue growth.
• Hands-on experience with:
  • Paid acquisition platforms (Google Ads, LinkedIn Ads, etc.)
  • Marketing automation tools
  • CRM platforms such as Salesforce or HubSpot
  • Web analytics and attribution tools
• Experience running ABM and lifecycle marketing programs.
• Strong analytical and problem-solving skills with a data-first approach.
• Comfortable working in a fast-paced, high-ownership environment.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience in CRO, experimentation, or MarTech industry is a strong plus.
• Familiarity with PLG (Product-Led Growth) and self-serve SaaS funnels.
• Experience marketing to enterprise customers in North America.
• MBA or equivalent business qualification preferred.