Senior Product Manager – Activation & Onboarding, Commerce

About Wingify

The Role

• Time to first value
• Activation and onboarding completion rates
• Catalog integration success
• Drop-off at different onboarding stages
• Data quality and integration reliability
• Support effort required to get customers live

What You'll Own

• Own the activation and onboarding product roadmap end-to-end, from customer kickoff through first live recommendation and measurable value.
• Define and track activation KPIs including time-to-value, activation rate, integration completion, catalog health and onboarding drop-offs.
• Partner with Engineering and Data teams on API integrations, catalog/feed ingestion, data schemas and integration architecture across sources such as BigQuery, feeds and direct APIs.
• Identify and remove friction across catalog connection, data mapping, structuring, validation, synchronization and error handling.
• Simplify technical onboarding for both technical and non-technical users through better UX, automation and self-service experiences.
• Explore and ship AI-powered capabilities such as automatic catalog structure detection, AI-assisted field mapping, natural-language configuration, intelligent defaults and proactive integration troubleshooting.
• Conduct structured discovery with customers, CSMs, TSMs and TSEs to understand where onboarding breaks down and quantify the impact of solving those problems.
• Translate the needs of international enterprise customers—including multi-market, multi-catalog and non-standard data structures—into clear product requirements and evaluation criteria.
• Own experimentation and continuous improvement of onboarding flows through instrumentation, funnel analysis and customer feedback.
• Monitor integration reliability, data quality and activation performance, and proactively address regressions.
• Clearly communicate product capabilities, limitations and AI-driven automation to customers and internal stakeholders, building confidence and trust in the experience.

What We're Looking For

• 4–8 years of Product Management experience, ideally building integration, activation/onboarding or data-intensive B2B products.
• Experience working with products involving APIs, data pipelines, product catalogs, feeds, search, recommendations or personalization.
• Proven experience shipping products that simplify technical onboarding or enterprise integrations, preferably in a B2B SaaS environment.
• Strong ability to work with Engineering and Data teams on topics such as APIs, data schemas, catalog/feed formats and integration architecture.
• You don't need to be an engineer, but you should be technically curious, comfortable going deep, and able to challenge technical trade-offs from a customer and business perspective.
• A genuine interest in using AI to reduce product friction and automate workflows, with good judgment about where automation creates value and where human control is still important.
• E-commerce or retail experience is a strong plus, particularly with product catalogs, feeds, merchandising, search, recommendations or personalization.
• Experience working with international, multi-market or multi-language products is a plus.
• Excellent written and verbal English communication skills are required.
• French is a plus.

What Great Looks Like

Product Craft

• You can take an ambiguous integration or onboarding problem and turn it into a clear, outcome-driven product roadmap.
• You understand that AI is a means to remove friction, not the product objective itself.
• You can work effectively with Engineering and Data teams on complex technical problems without needing to be the deepest technical expert in the room.
• You have strong product intuition for what makes an integration genuinely easy—not just easy in a demo.

Discovery & Execution

• You use a combination of customer interviews, funnel data, product analytics and operational insights to identify the highest-impact problems.
• You can translate customer pain points into clear product requirements and measurable outcomes.
• You drive execution with clarity across product development, QA, experimentation, documentation and launch.
• You continuously measure activation and time-to-value and use those insights to improve the onboarding journey.

Business & Stakeholder Management

• You work effectively across GTM, Sales, CSM, TSM, TSE, Operations, Engineering and Data.
• You can explain complex technical concepts in simple language to customers and business stakeholders.
• You build trust by being clear about what the product—and its AI capabilities—can and cannot do.
• You prioritize based on customer impact, activation outcomes and business value, rather than simply chasing new technology.

Autonomy & Mindset

• You take ownership, make decisions and keep things moving in ambiguous environments.
• You bring people along, challenge assumptions constructively and maintain a high bar for quality.
• You are comfortable operating across international teams, cultures and time zones.
• You combine rigor and ambition with a collaborative, low-ego approach.

Why This Role?