Online Revenue/Growth & CRM Manager - Furniture/Home Lifestyle Business

About the employer brand:

• A pioneer of quality furniture in India, founded in 2012 with a mission to make a million homes beautiful.
• It is a one stop shop for all furniture and décor products in India with over 30,000 products.
• With an omni-channel presence in all major cities in India, they make exceptional furniture more accessible to people and continue to thrive, helping people create inspiring homes.
• They are committed to letting customers discover the joy of creating and building spaces that mirror who they are.

About the role:

• We are looking for a sharp, data-driven Online & Marketplace Revenue Leader to own and scale the brand's online business.
• This role carries full revenue and P&L ownership, with a clear mandate to build scale, profitability, and long-term growth.
• The role blends strategy and execution, requiring strong judgment across growth levers, consumer journeys, remarketing, and partnerships.
• If you thrive in fast-paced environments, enjoy building businesses from scratch, and use data to drive decisive action, this role offers a high-impact opportunity.

Roles and Responsibilities:

Revenue Ownership & P&L:

• Own online revenue, growth targets, and P&L across D2C and marketplace channels.
• Drive sustainable growth across new and repeat users with a strong focus on contribution margins and LTV.

D2C Growth & Optimization:

• Improve and scale the existing D2C business by strengthening acquisition efficiency, conversion rates, retention, and repeat revenue.
• Identify and unlock growth levers across pricing, promotions, UX, merchandising, and lifecycle marketing.

Remarketing & Retention:

• Lead remarketing initiatives across SMS, WhatsApp, email, and other lifecycle channels to improve engagement, repeat rate, and LTV.
• Build consumer cohorts across the journey and drive monetisation through personalised communication.

Funnel & Conversion Excellence:

• Strengthen funnel metrics including PPV, ATC, conversion rate, repeat rate, and LTV.
• Drive conversion improvements through offers, discounts, and experience-led interventions.

Data, Analytics & Consumer Journey:

• Own attribution and measurement across channels and touchpoints.
• Leverage data to drive decisions on pricing, product placement, merchandising, and promotions.
• Use insights from analytics platforms to optimize the end-to-end consumer journey.

Team & Stakeholder Leadership:

• Build and lead a high-performing D2C and marketplace team.
• Manage internal teams, agencies, and partners with clear goals and accountability.
• Collaborate closely with brand, product, tech, supply chain, finance, and CX teams.

Desired Skills and Functional Experience:

• Experience: 6 - 10 years of experience in growth and revenue leadership within a D2C brand.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
• Revenue & P&L Ownership: Demonstrated ownership of revenue targets and profitability.
• Digital & Growth Skills: Strong command of performance marketing, remarketing channels, and growth funnels.
• Analytics & Tech: Experience with platforms, MMPs, CDPs, GA, PowerBI, CleverTap, or similar tools.
• Leadership: Strong people leadership and team-building experience.
• Strategic & Analytical Thinking: Ability to translate data into business action.
• Execution Orientation: Comfortable operating in fast-paced, outcome-driven environments.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.

Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance, part-time or full-time.

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