Social Media Manager

Job Overview

We are looking for a creative, strategic, and detail-oriented Social Media Manager to join our team in Bangalore. The ideal candidate should have 35 years of experience in managing social media accounts, developing content strategies, and executing digital campaigns for brands.

The role involves managing social media activities for Wisoft and its clients, developing engaging content strategies, coordinating with creative and content teams, and ensuring consistent brand communication across digital platforms.

Key Responsibilities

1. Develop and execute social media strategies and content calendars for Wisoft and its clients across platforms including Instagram, Facebook, LinkedIn, X, and other relevant channels.
2. Manage day-to-day social media activities, including content planning, publishing, scheduling, and community management.
3. Create engaging social media copies, captions, campaign concepts, blogs, and creative briefs that align with brand objectives and target audiences.
4. Work closely with the design and content teams to develop creative content, provide clear briefs, share feedback, and ensure timely delivery.
5. Develop social media strategies, campaign ideas, sample creatives, and content approaches for client pitches and RFP presentations.
6. Manage online communities through proactive engagement, moderation, and response management to maintain a positive brand presence.
7. Stay updated with the latest social media trends, platform updates, industry developments, and emerging content formats to identify new opportunities for brands.
8. Monitor social media performance, analyse key metrics, and prepare monthly performance reports with actionable insights and recommendations.
9. Coordinate with content writers and internal teams to deliver blogs, articles, case studies, and other long-form content requirements.
10. Ensure consistency in brand voice, content quality, and communication across all social media platforms.

Requirements

• 3–5 years of experience in social media management, preferably within a digital marketing or advertising agency.
• Bachelor's degree in Mass Communication, English Literature, or a related field.
• Excellent written and verbal communication skills.
• Strong command of English with excellent copywriting and proofreading abilities.
• Good understanding of social media platforms, trends, analytics, and content formats.
• Experience in developing content calendars, social media strategies, and digital campaigns.
• Ability to manage multiple brands and projects simultaneously.
• Strong coordination, presentation, and client communication skills.
• Creative thinking with the ability to develop fresh content ideas and campaign concepts.
• Strong team player with the ability to collaborate effectively with designers, content writers, and other team members.