Wipro's Hiring | Paid Media Specialist / Marketing Executive | Pune

About the Role:

We are looking for a Paid Media Specialist with hands-on experience in Performance Marketing, PPC, SEM, Paid Social, and Programmatic Advertising. The ideal candidate will be responsible for planning, executing, optimizing, and scaling digital campaigns across multiple platforms to drive customer acquisition and ROI.

Key Responsibilities

• Manage and optimize campaigns across Google Ads, Meta Ads, DV360, The Trade Desk, and DSP platforms.
• Execute Paid Search, Paid Social, Display, Video, and Programmatic campaigns.
• Monitor campaign performance and optimize bids, budgets, creatives, and audience segments.
• Conduct audience targeting, retargeting, and lookalike audience strategies.
• Analyze campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Manage media buying and budget allocation to maximize campaign effectiveness.
• Prepare performance reports and provide actionable insights to stakeholders.
• Collaborate with creative, content, and analytics teams to improve campaign performance.

Required Skills:

• 3+ years of experience in Paid Media / Performance Marketing
• Hands-on experience with Google Ads, Meta Ads, DV360, The Trade Desk, or DSP Platforms
• Strong understanding of PPC, SEM, Paid Search, Paid Social, and Programmatic Advertising
• Experience in Campaign Optimization, Media Buying, Audience Targeting, and Budget Management
• Proficiency in Google Analytics (GA4), Google Tag Manager, and reporting tools
• Strong analytical and problem-solving skills.

Preferred Qualifications:

• Google Ads Certification
• Meta Blueprint Certification
• Experience managing high-budget digital campaigns
• Exposure to e-commerce, lead generation, or B2C performance marketing campaigns

Apply Now!

Interested candidates can share their updated CV at pournima.bagade@wipro.com

Subject Line:Paid Media Specialist

Looking for immediate joiners and candidates with strong performance marketing experience.