Group Head - Influencer Marketing

• An independent, brave and growth-driven agency operating at the intersection of culture, creativity and performance.
• Our philosophy of ART × MATH has helped brands create meaningful conversations online.
• Now were looking to build our next growth engine.

The Brief

We are looking for an entrepreneurial leader to build and scale Wiralitys Creator & Partnerships division from the ground up.

This person will be responsible for creating an ecosystem of:

• Creators
• Influencers
• Athletes
• Celebrities
• Founders
• Communities
• Brands
• Event Partners

that can create value for our clients and our own IPs.

You will be expected to build relationships, unlock opportunities, generate revenue and create a division that becomes a meaningful contributor to Wiralitys future growth.

• Creator Network & Talent Ecosystem
• Build a segmented, actively maintained database of 300+ creators, broken down by niche, tier, platform, and content format, not just follower count.
• Develop proprietary relationships with talent managers, MCNs, creator-side agencies, and casting networks across metro cities.
• Scout and sign emerging creators before they price out, building Wiralitys early-mover advantage across categories.
• Evaluate creators using both qualitative signals (authenticity, narrative strength, brand-fit) and quantitative ones (engagement quality, audience demographics, CPM benchmarks).
• Build and maintain a roster of low-budget theatre actors, trained performers, and improv talent for branded micro-drama casting needs.
• Create a proprietary creator recommendation and briefing framework that account teams can use without you in the room.
• Influencer Marketing - Campaign & Business Ownership
• Own end-to-end influencer campaign execution: brief development, creator shortlisting, contracting, content review, and reporting.
• Build structured, defensible pricing frameworks covering micro, macro, and celebrity tiers; one-off campaigns, retainers, and ambassador programmes.
• Define quality benchmarks, engagement authenticity standards, brand-fit scoring criteria, content approval processes.
• Ensure campaign-level profitability with margin targets tracked per client. No campaign ships without a P&L.
• Build attribution frameworks that connect influencer activity to business outcomes, not just reach and impressions. (Duolingo-style: CPM, cost-per-new-user, organic share metrics.)
• Create a post-campaign reporting format that clients actually reference for future planning.
• Talent led Content Production
• Develop Wiralitys branded content service offering: episodic short-form content built around client brand narratives for Instagram, YouTube Shorts, and OTT platform comprising talent..
• Maintain a vetted roster of low-budget theatre and trained screen actors available for quick-turnaround productions in Bengaluru, Mumbai, and Delhi.
• Partner with clients to identify the brand stories worth telling in 2–8 minute episode formats - and those that arent.
• Coordinate with Wiralitys creative, content, and production teams on scripts, casting briefs, shoot logistics, and delivery timelines.
• Pitch content formats as a premium, measurable format - with production cost structures, expected reach benchmarks, and brand integration rationale.
• Track production margins and delivery consistency.
• Strategic Brand Partnerships
• Build relationships with brands beyond the existing agency client roster for cross-brand collaboration and co-marketing opportunities.
• Develop and pitch sponsorship frameworks for agency-owned IPs and initiatives.
• Identify partnership opportunities between Wirality clients - where pairing two brands creates mutual value neither could access alone.
• Generate inbound brand partnership interest through presence at industry events, thought leadership, and a visible professional network.
• Negotiate and close partnership agreements with commercial terms that protect Wiralitys margins and the clients interests.
• Business Development & Division Revenue
• Own a personal revenue target for the Creator & Partnerships division
• Build and pitch service offerings to new and existing clients - independently or as part of a pitch team.
• Develop a 12-month growth roadmap with quarterly milestones tied to network size, client adoption, and revenue contribution.
• Build public case studies and POVs that make our influencer and partnerships work visible externally.
• Track a BD pipeline: outreach, proposals, wins, and revenue realised, reported quarterly to the COO.
• Cross-Functional Leadership & Institutionalisation
• Work closely with Account Directors, Strategy, and Creative teams to embed creator thinking into briefs early - before the client conversation, not after.
• Train internal teams on partnership revenue opportunities and how to spot influencer-led hooks in existing client work.
• Build the systems, rate cards, briefing templates, and process playbooks that allow this division to operate without constant oversight.
• Represent the org externally at creator meetups, industry panels, and brand events. You are part of the agencys public face in this space.

• 5+ years experience.
• Experience in influencer marketing, talent management, partnerships or media.
• Existing network within creators, talent agencies, brands or entertainment.
• Strong commercial instincts.
• Comfortable building something from zero.
• Equally comfortable in boardrooms and creator meetups.

Skills: influencer marketing,production,partnerships