Wishup - Marketing Analyst

About the role:
Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool. Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, and DCE.
Role Details:
Profile: Marketing Analyst
Role: Full-time
Location: Bengaluru (Work from office)
Work hours: Mon to Fri
What you'll do:
- Monitor daily, weekly, and monthly marketing metrics across PPC, SEO, Meta, and website performance.
- Build dashboards and reports using tools like Google Data Studio, Excel, or Looker Studio.
- Track and analyze the performance of paid campaigns (Google Ads, Meta Ads, LinkedIn).
- Extract actionable insights from tools like Google Analytics, Search Console, and SEMrush.
- Assist in keyword research, competitor benchmarking, and organic ranking reports.
- Visualize marketing data to find trends, drop-offs, and opportunities.
- Support in creating A/B test reports for landing pages and ad creatives.
- Coordinate with content and performance teams for real-time campaign adjustments.
- Assist in budget pacing and ROI tracking for paid channels.
- Maintain accurate marketing data hygiene and UTM tagging consistency.
- Experience with AI tools to utilize them at their best for analysis and automation.
What are we looking for:
- At least 2 years of experience in marketing/data analysis roles (internships count!).
- Proficient in Excel or Google Sheets (pivot tables, formulas, charts).
- Comfortable using Google Analytics, Google Search Console, and Google Ads.
- Exposure to or interest in tools like SEMrush, Meta Ads, and Looker Studio.
- Ability to visualize data clearly and tell stories through dashboards.
- Bonus: Working knowledge of SQL and/or Python (not mandatory, but valued).
- Mandatory Experience with AI-based tools for analysis or automation.
What's in it for you:
- Performance-driven and transparent work culture.
- Enjoy a culture with opportunities for growth and learning.