Product Manager - Derma

JOB DESCRIPTION : PRODUCT MANAGER

JOB IDENTIFICATION

• LOCATION: Mumbai
• DEPARTMENT: Marketing - Derma
• REPORTING TO: Marketing Derma
• DIRECT REPORTS: None

JOB SPECIFICATIONS

EDUCATIONAL QUALIFICATION :

• ESSENTIAL: B.Pharma / D.Pharma/ B.Sc.
• DESIRED: MBA + B.Pharma / D.Pharma/ B.Sc.
• RELEVANT EXPERIENCE: 6-7 yrs of experience in pharma selling or Derma marketing
• LANGUAGE REQUIREMENTS (IF ANY) :English
• INTERNAL CUSTOMERS: Sales Team, Sales Support, PMT team
• EXTERNAL CUSTOMERS:Retailers, Stockists, Semis
• TRAVEL REQUIREMENTS: Yes - Average 7 days in a month

JOB OBJECTIVE I.E. THE PRIMARY FUNCTION AND PURPOSE OF THE ROLE

Responsible for managing the Derma portfolio through marketing activities and initiatives. In charge of increasing width and depth of penetration at the All level

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES I.E. ALL ACTIVITIES PERFORMED TO FULFILL STAKEHOLDER EXPECTATIONS AND WHICH ENCOMPASS THE SPAN OF RESPONSIBILITIES MANAGED. IMPORTANT CHALLENGES TO GO THROUGH IN THIS ROLE AND WHICH ARE CRUCIAL TO BUILDING FUNCTIONAL CAPABILITIES.

• 1. To ensure timely and qualitative execution of promotional plans
• 2.Creation of Excel trackers and timely report sharing and discussion with sales teams
• 3.To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner
• 4. To monitor and control promotional expenses month on month to be in line with promotional calendar
• 5. To ensure on going analysis of internal and external brand performance
• 6. Responsible for insight mining and understanding customer behaviour through Regular field work
• 7. To proactively conduct competition mapping to improve Marketing performance
• 8. To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets
• 9.To liaise with other cross functional teams and vendors for Execution Excellence

JOB SPECIFIC COMPETENCIES I.E. THE KNOWLEDGE, SKILLS AND ATTITUDE NEEDED TO PERFORM YOUR JOB (Click on the link to view definitions and proficiency levels)

• 1. Marketing Understanding of Pharma
• 2. Analytical Skills
• 3. Excel working
• 4. Ready to go on ground
• 5.Stakeholder connect and management
• 7.Customer Orientation

JOB COMPLEXITIES I.E. WHAT IT TAKES TO BE SUCCESSFUL IN YOUR JOB

• 1. Being aware about you portfolio, competition, ,market, customers and changing dynamics and Execute Derma plans accordingly
• 2. Quick understanding of the processes being followed in Wockhardt and adopt them as early as possible
• 3. Being in touch with field force with high frequency to ensure strong follow ups for better execution
• 4. Timely delivery of quality inputs

KEY MEASURES OF SUCCESS I.E. METRICS THAT WOULD HELP IN DEFINING AND MEASURING PROGRESS

1. 100% target achievement of Marketing budget

2. Usage of maximum 95% target of marketing expenses with timely execution

If you are interested in exploring this opportunity kindly share your updated resume on this mail I'd.

monalim@wockhardt.com

SDhuri@wockhardt.com