Digital Marketing Manager

Role & responsibilities

Job Summary

We are looking for a proactive, result-oriented Digital Marketing Manager to manage the complete online presence and digital marketing function for both schools. The role involves social media management, website administration, SEO, paid advertising, admission lead generation, online reputation and marketing operations to strengthen brand visibility and support admissions.

Key Responsibilities

1. Social Media & Content Management

• Manage the schools' social media platforms, including Instagram, Facebook, YouTube and LinkedIn.
• Plan content calendars and coordinate the creation and publishing of posts, reels, videos and updates covering school activities, achievements, events and admissions.
• Maintain consistent branding, manage audience interactions and monitor online reviews.

2. Website Management & SEO

• Manage routine updates, content, admission pages and other information across both school websites.
• Implement on-page, off-page, technical and local SEO; optimise Google Business Profiles and improve local search visibility.
• Monitor website performance, conduct SEO audits and coordinate technical fixes and enhancements with developers.

3. Digital Marketing & Lead Generation

• Plan, execute and optimise paid campaigns across Google Ads, Meta Ads and other relevant platforms.
• Drive admission inquiries through organic and paid channels, landing-page optimisation and targeted campaigns.
• Monitor campaign budgets, lead quality, conversions and cost per inquiry; coordinate with admissions teams to improve results.

4. Marketing Operations & Brand Management

• Coordinate marketing initiatives, admission campaigns and promotional activities across both schools.
• Work with school teams, designers, photographers, vendors and external agencies to ensure timely execution of marketing deliverables.
• Ensure consistent brand communication across digital platforms and support other marketing requirements as needed.

5. Analytics & Reporting

• Track and report on website traffic, search rankings, social media performance, advertising expenditure, leads and conversions.
• Use tools such as Google Analytics 4, Google Search Console and platform-specific analytics to evaluate performance and recommend improvements.
• Maintain campaign calendars, activity trackers and regular branch-wise performance reports.

Preferred candidate profile

• Bachelor's degree in Digital Marketing, Marketing, Mass Communication or a related field.
• 68 years of relevant experience in digital marketing, including hands-on management of SEO, social media and paid advertising campaigns.
• Experience managing multiple brands or locations is desirable; experience in the education sector is an advantage.
• A portfolio demonstrating digital campaigns, website management and measurable results will be preferred.

Required Skills

• Strong working knowledge of SEO, local SEO, social media management, Google Ads and Meta Ads.
• Experience with website CMS platforms, Google Analytics 4, Google Search Console and digital advertising analytics.
• Proficiency in content planning, copywriting and Canva or similar creative tools.
• Strong analytical, communication, coordination and project management skills.
• Ability to independently manage multiple priorities, budgets and deliverables across both schools.