Seo Executive

We are looking for a highly skilled Senior SEO Specialist to lead and execute advanced SEO strategies for our D2C E-commerce brand. The ideal candidate must have strong analytical abilities, deep understanding of search engine behavior, hands-on experience with AI/LLM-driven optimization, and a proven track record of driving organic growth, revenue, and SERP dominance. Key Responsibilities 1. On-Page SEO Conduct in-depth keyword research using Keyword Planner, SEMrush, Ahrefs, and GSC. Optimize category, product, and blog pages for higher SERP visibility. Improve meta tags, headings, schema markup, URL structuring, and internal linking. Ensure content optimization aligned with E-E-A-T, AI/LLM guidelines, and search intent. 2. Off-Page SEO Create and execute link-building strategies: guest posts, PR mentions, high-authority backlinks. Manage brand visibility through content placements, outreach, partnerships, and citations. Track and improve domain authority and backlink quality. 3. Technical SEO Identify and fix crawlability, indexation, core web vitals, site architecture, canonicalization, and JS render issues. Work with development teams to implement HTML, CSS, and JS-related SEO improvements. Handle sitemap & robots optimization, redirections, and structured data. 4. Analytics & Reporting Expert-level handling of GA4, GTM, MS Clarity, and Google Search Console. Track KPIs: clicks, impressions, conversions, revenue, keyword movement, user behavior. Prepare weekly/monthly SEO performance reports. Analyze competitor websites and share insights for category/page improvements. 5. AI & LLM-Based Optimization Optimize content for AI Overviews, People Also Ask, and featured snippets. Research and implement AI/LLM-driven keyword clusters, topical maps, and semantic optimization. 6. Local SEO & Merchant Center Manage and optimize Google Business Profiles (GMB) for all store locations. Monitor rankings, reviews, NAP consistency, and local visibility. Oversee Google Merchant Center listings, product feeds, and issue resolution. 7. E-commerce & D2C SEO Optimize product/category experience to improve organic conversions and revenue. Collaborate with Performance Marketing, UX, Product & Content teams for growth-driven strategies. Identify gaps and opportunities in category, service, and product funnels.