Growth Co-Founder/Entrepreneur-in-Residence - Marketing & Demand

Description:
Growth Co-Founder / Entrepreneur-in-Residence (Marketing & Demand)
What This Really Is-
Were not looking for a typical Marketing Manager.
Were looking for someone who has built something before - someone who understands what it means to operate with incomplete information, chase growth relentlessly, and take full ownership of outcomes.
This role is effectively a Growth Co-Founder for a city owning the entire demand engine for both owners and tenants.
If youve been a founder (or thought like one), this will feel familiar:
- No playbooks
- No excuses
- Just outcomes
What Youll Own
You will build, run, and scale the entire lead generation engine across every possible channel.
This is not a strategy-only role. You will:
- Drive end-to-end demand generation (owners + tenants)

- Experiment aggressively across online and offline channels
- Build channels from scratch and shut down what doesnt work
- Personally validate new ideas before scaling them through a team
- Create a predictable, repeatable lead pipeline
Think of this as:
Whatever it takes to get high-quality leads - you own it.
What Success Looks Like
- A scalable, multi-channel lead engine
- Strong unit economics across channels
- Predictable lead flow week-on-week
- A high-performing growth team built under you
Who This Is For
This role is designed for people who:
- Have built or attempted to build something of their own
- Are comfortable operating in ambiguity and high accountability
- Prefer ownership over structure
- Have a strong bias for execution over planning
- Are willing to get their hands dirty before delegating
Youll likely relate if youve been:
- A startup founder/co-founder
- An early-stage team member owning growth
- Someone who has run experiments across channels with real stakes
What Will Help
- Experience in lead generation/growth roles
- Exposure to both offline (BTL, partnerships) and digital channels
- Understanding of local market dynamics (real estate is a bonus, not mandatory)
Why This Role Is Different
- Youre not managing marketing - youre building the growth engine
- Direct access to founders, with real decision-making authority
- Opportunity to own and scale an entire city
- Compensation designed to reflect ownership and outcomes, not just effort
If youre looking for a structured role with defined boundaries, this wont fit.
If youre looking to build, own, and scale something like its your own, we should talk.