Influencer Marketing Manager

We are hiring an Influencer Marketing Manager with deep knowledge of influencer campaigns and a sharp eye for social media trends. The role will build and manage a strong creator network that grows our brand reach, engagement and conversions.

Key Responsibilities

• Plan and execute end-to-end influencer marketing campaigns aligned with business goals.
• Identify, evaluate and onboard relevant influencers and creators across Instagram, YouTube, LinkedIn and other platforms.
• Negotiate deliverables, timelines and commercials, and manage agreements with influencers and agencies.
• Brief creators on campaign objectives and review content before it goes live.
• Build and maintain long-term relationships with a database of nano, micro and macro influencers.
• Track social media trends, viral formats and platform updates, and turn them into campaign ideas.
• Measure campaign results such as reach, engagement, leads and ROI, and present performance reports.
• Manage campaign budgets and coordinate with the digital marketing, content and sales teams.

Required Skills & Qualifications

• Bachelors degree in Marketing, Mass Communication, Media or a related field.
• 1–3+ years of experience in influencer marketing, social media marketing or a creator agency.
• Strong network or proven ability to source and engage influencers.
• Keen knowledge of social media trends, Reels/Shorts culture and platform algorithms.
• Excellent negotiation, communication and relationship-management skills.
• Ability to analyse campaign metrics and use influencer discovery or tracking tools.

Preferred Skills

• Experience with EdTech, education or tech-related creators.
• Familiarity with regional (Telugu, Hindi) influencer ecosystems.
• Basic content creation or video editing skills.