Performance Marketer

Job Profile: Performance Marketer

Job Location: Jodhpur, Rajasthan

About the Company:

WsCube Tech is a Vernacular Upskilling Edtech offering Tech-powered Career Acceleration Programs and Courses developing Job-ready Professionals for Global workforce needs.

WsCube Tech aims to create scalable impact and competitive-participation-shift with its Vernacular Tech-enabled Bridging Interfaces & Job-Oriented Skill Training Programs. In next 5 years, the Company aims to disrupt Career Readiness for over 100 Million Career Aspirants in deep demographics of Bharat and set them competitively ready with hands-on skills to crack global career opportunities. WsCube Tech aims to combat the Learning Language barrier & Skill Mentorship lacuna with its Vernacular Upskilling Bharat Proposition.

Website Link: https://www.wscubetech.com/

YouTube Channel Link: https://www.youtube.com/@wscubetech

Position Overview: The Performance Marketer is responsible for driving measurable results through digital marketing campaigns. They analyze data, optimize campaigns, and maximize ROI across various online channels.

Key Responsibilities:

1. Campaign Management: Plan, execute, and optimize digital marketing campaigns to achieve performance goals.
2. Data Analysis: Analyze campaign data to identify trends, insights, and areas for improvement.
3. ROI Optimization: Maximize return on investment (ROI) by adjusting campaign strategies and budgets based on performance metrics
4. Channel Management: Manage multiple digital marketing channels, such as PPC, SEO, email, and social media.
5. Conversion Optimization: Optimize website and landing page experiences to improve conversion rates.
6. Reporting: Provide regular performance reports and insights to stakeholders.
7. Testing and Experimentation: Conduct A/B tests and experiments to improve campaign effectiveness.

Skills and Qualifications:

1. Strong analytical skills and proficiency in data analysis tools.
2. Experience with digital marketing platforms, such as Google Ads, Facebook Ads, and Google Analytics.
3. Knowledge of SEO, SEM, email marketing, and social media marketing.
4. Understanding of conversion rate optimization (CRO) principles.
5. Excellent communication and collaboration skills.
6. Bachelors degree in marketing, business, or a related field.