Brand Marketing Manager

About the Role - Brand marketing Manager

We are looking for a passionate and creative Brand Marketing Manager to lead initiatives that strengthen our brand presence, drive audience engagement, and support business growth. This role requires a blend of strategic thinking, storytelling, campaign execution, and market understanding to build meaningful connections with customers across multiple channels.

The ideal candidate should have a strong understanding of modern marketing trends, consumer behavior, and brand communication. You will work closely with cross-functional teams including design, content, digital marketing, sales, and external partners to deliver impactful campaigns that enhance brand visibility and customer experience.

If you are someone who thrives in a fast-paced environment, enjoys building brands, and can turn ideas into compelling campaigns, we would love to hear from you.

Key Responsibilities

• Develop and execute brand marketing strategies aligned with business goals and market positioning.
• Plan and manage integrated marketing campaigns across digital, social media, offline, PR, and event platforms.
• Ensure consistency in brand identity, messaging, tone, and visual communication across all customer touchpoints.
• Collaborate with internal teams such as content, design, product, and sales to create engaging marketing initiatives.
• Conduct market research, competitor analysis, and consumer insights studies to identify trends and opportunities.
• Support product launches, promotional campaigns, and brand activation activities.
• Monitor campaign performance, analyze key metrics, and generate reports with recommendations for improvement.
• Coordinate with agencies, influencers, media partners, and vendors for campaign execution.
• Manage social media engagement and contribute to content planning and storytelling efforts.
• Stay updated on emerging marketing trends, tools, and consumer behavior to keep the brand competitive and relevant.

Required Qualifications

• Bachelors degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of experience in brand marketing, digital marketing, campaign management, or related roles.
• Strong understanding of branding, marketing communication, and customer engagement strategies.
• Experience handling multi-channel campaigns and coordinating with multiple stakeholders.
• Basic understanding and practical experience with AI-powered marketing tools, content generation platforms, and marketing automation technologies. 
• Excellent written and verbal communication skills.
• Strong creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a dynamic environment.
• Familiarity with digital marketing tools, analytics platforms, and social media management.

Preferred Qualifications

• Experience in industries such as Media, Advertising, Tech or Consumer Brands.
• Understanding of influencer marketing and performance marketing strategies.
• Exposure to event marketing, PR activities, or brand partnerships is an added advantage.
• MBA or marketing certifications will be a plus.

Key Skills

• Brand Strategy & Positioning
• Campaign Planning & Execution
• Content & Storytelling
• Social Media Marketing
• Market Research & Consumer Insights
• Stakeholder & Agency Management
• Creative Thinking
• Communication & Presentation Skills
• Data Analysis & Reporting
• Project Management

What We Offer

• Competitive compensation and growth opportunities
• A collaborative and innovative work culture
• Opportunity to work on exciting and impactful brand campaigns
• Learning and professional development support
• Employee-friendly policies and wellness benefits