Online Reputation Management Executive

Role & responsibilities

The ORM & Junior SEO Executive will be responsible for managing online reputation, Google Business Profile (GMB) activities, and SEO execution to improve brand visibility, engagement, and lead quality across multiple locations.

Key Responsibilities

• Online Reputation Management (ORM)
• Respond to Google Business Profile (GMB) reviews across multiple locations in a timely and professional manner
• Reply to reviews on other platforms (Justdial, Sulekha, Practo, Facebook, etc., as applicable)
• Maintain a review response and ORM tracker

Google Business Profile (GMB) Management

• Create and publish GMB posts/updates (service, offer, awareness posts)
• Upload images and videos regularly to GMB profiles
• Maintain and share GMB performance reports (calls, clicks, direction requests, impressions)
• Support multi-location GMB optimization activities

SEO Off-Page & Support Activities

• Execute off-page SEO / backlink creation (business listings, citations, directories, etc.)
• Maintain backlink trackers with URLs, anchor text, and status
• Assist in basic on-page SEO tasks as required (meta updates, content uploads, internal linking)
• Monitor keyword rankings and organic performance

Reporting & CRM Coordination

• Prepare and share monthly SEO performance reports
• Update daily activity and lead reports from Salesforce (SF) CRM

Tools & Platforms

• Google Business Profile
• Google Search Console
• Google Analytics / GA4 (basic understanding)
• Excel / Google Sheets
• SEO tools (Ahrefs, SEMrush, Moz basic level)

Preferred candidate profile

• Strong written communication for customer review responses
• Basic understanding of SEO & Local SEO
• Good reporting and documentation skills
• Ability to manage multiple locations and tasks

Location : Chembur, Mumbai (3days WFO + 3days WFH)