Retention Marketing Manager (CRM/Growth)

You will be expected to segment customer data effectively in order to create personalized messaging and offers tailored to individual customer behavior, demographics, and preferences. Analyzing key retention metrics including churn rate, repeat purchase rate, and customer lifetime value will be crucial in assessing the performance of campaigns and making informed data-driven decisions for further optimization.

Collaboration with cross-functional teams including product, customer service, and sales will be essential to drive improvements in the overall customer experience. Your role will also involve managing and improving CRM tools and marketing automation platforms to streamline retention efforts and ensure operational efficiency.

Conducting A/B testing on various elements such as subject lines, messaging, promotions, and timing will be a key part of your responsibilities to drive engagement and conversions. Staying abreast of industry trends and best practices in retention marketing and customer loyalty will also be important to keep our strategies competitive and effective.

To excel in this role, you should ideally have 5-7 years of experience in marketing, with a preference for E-commerce experience. Strong reporting and presentation skills, the ability to work efficiently under tight deadlines, and excellent team management and partnership skills are qualities that will be valuable in this position.

If you are a dynamic professional looking to make a significant impact in the field of retention marketing, we encourage you to share your CV with us at hidden_email.,