Social Media Manager

Xiaomi India is seeking a creative, data-driven, and experienced Social Media Manager to lead our social media strategy, drive unique storytelling and engagement, and strengthen our brand presence across India.

The ideal candidate will have a deep understanding of digital platforms, consumer behaviour, and social trends, with a proven track record of managing large-scale social campaigns for prominent brands.

Key Responsibilities

1.Strategy Development

• Develop and implement a comprehensive strategy tailored to each platform.
• Drive brand storytelling, product launches, and campaigns tailored to different consumer segments.
• Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve.
• Leverage insights to refine and evolve the social media strategy.

2.Content Creation & Management:

• Lead content planning and calendar management, ensuring a mix of product-led, brand-led, and community-driven content.
• Oversee the production of high-quality, platform-specific creatives.
• Collaborate with the creative team to design content that resonates with the target audience.

3.Performance Analytics

• Track and analyze the performance of social campaigns, leveraging data to optimize content and strategy.

4.Collaboration

• Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals.
• Partner with influencers, content creators, and external agencies to amplify brand reach and engagement.

5.Support Community Management

• Monitor, respond to, and engage with followers to foster a strong online community.

Qualifications:

• 5-8 years of hands-on experience in managing social media for well-known brands or agencies.
• Strong understanding of social media metrics, tools, and best practices.
• Exceptional communication, storytelling, and copywriting skills.
• Experience in handling product or brand campaigns at scale.
• Ability to manage multiple projects in a fast-paced environment.
• Familiarity with performance marketing and digital advertising is a plus.
• Experience working in the technology or consumer electronics sector (not mandatory)