Social Media Content Creator

We are looking for a creative, result-oriented and proactive Social Media Content Creation & Management Executive who can independently manage social media platforms, develop engaging content, execute digital advertising campaigns, improve online brand visibility and generate quality B2B business leads.

Key Responsibilities

1. Social Media Content Creation & Management

• Create engaging, professional and compelling content for LinkedIn, Instagram, Facebook and other relevant social media platforms.
• Develop creative posts, carousels, infographics, reels, videos and promotional creatives using Canva, Figma or similar design tools.
• Prepare monthly content calendars and ensure consistent posting and brand communication.
• Write impactful captions, business-oriented posts, product descriptions and audience engagement content.
• Develop creative content showcasing company products, touchscreen kiosks, technology solutions, projects and business achievements.
• Maintain brand consistency across all digital platforms.

2. Digital Advertising & Campaign Management

• Assist in planning, launching and managing paid advertising campaigns on LinkedIn and Meta platforms.
• Monitor daily campaign performance and optimise advertisements based on results.
• Conduct A/B testing to improve campaign effectiveness.
• Work towards improving lead quality, engagement, reach, conversions and campaign ROI.
• Identify opportunities to improve advertising effectiveness and lead conversion.
• Manage advertising budgets and prepare campaign performance reports.

3. Audience Engagement & Community Building

• Actively engage with relevant business communities, LinkedIn groups and professional networks.
• Respond promptly to comments, direct messages and incoming enquiries.
• Build meaningful online relationships with potential customers, business partners and industry communities.
• Identify relevant industry discussions and participate in conversations to increase brand visibility.
• Maintain an active and professional brand presence across social media platforms.

4. Lead Generation & Business Outreach

• Identify and engage potential customers through social media platforms.
• Execute proactive social media outreach and lead-generation initiatives.
• Generate qualified business enquiries and coordinate with the sales team for further follow-up.
• Identify relevant industries, target audiences and potential business opportunities.
• Support the development of effective B2B social media lead-generation strategies.
• Explore LinkedIn prospecting and other digital channels to generate business leads.

5. SEO & Off-Page Optimisation

• Implement basic on-page and off-page SEO strategies to improve website visibility and organic traffic.
• Perform off-page SEO activities, including quality backlink building, guest posting, business listings and relevant directory submissions.
• Identify relevant websites, blogs and industry platforms for content promotion and backlink opportunities.
• Manage content distribution through relevant external platforms and online communities.
• Support keyword research and competitor analysis.
• Work on improving domain authority, referral traffic and search engine visibility through ethical SEO practices.
• Coordinate with the website/SEO team to improve overall organic search performance.

6. Content Strategy & Website Promotion

• Develop content strategies aligned with company products, services and business objectives.
• Create industry-specific content, product-focused posts, promotional campaigns and brand awareness content.
• Support website blogs, articles, case studies and product-related content.
• Repurpose website content into social media posts, infographics and other promotional formats.
• Research industry trends, competitor activities and trending content opportunities.

7. Performance Tracking & Reporting

• Monitor and report weekly social media and digital marketing performance.
• Track impressions, reach, engagement, followers, click-through rates (CTR), website traffic, campaign performance and leads generated.
• Analyse campaign results and identify areas for improvement.
• Prepare monthly performance reports with actionable recommendations.
• Measure the effectiveness of content strategies and lead-generation activities.

Required Skills & Qualifications

• 2-5 years of experience in Social Media Marketing, Digital Marketing, Content Marketing or a similar role.
• Hands-on experience managing LinkedIn, Instagram and Facebook business accounts.
• Strong content writing, copywriting and creative storytelling skills.
• Working knowledge of Canva, Figma or similar graphic design tools.
• Basic understanding of Meta Ads Manager and paid advertising campaigns.
• Understanding of LinkedIn marketing, audience engagement and B2B lead generation.
• Knowledge of SEO, particularly off-page optimisation and backlink-building activities.
• Familiarity with keyword research, guest posting, directory submissions and content distribution.
• Understanding of Google Analytics 4, Google Search Console and social media analytics.
• Excellent written and verbal English communication skills.
• Ability to create professional business-oriented content and promotional campaigns.
• A proactive, organised, creative and self-driven approach to work.

Preferred Candidate Profile

• Candidates with experience in B2B technology, IT services, software, hardware or manufacturing industries will be preferred.
• Should have the ability to independently plan, create, execute and monitor social media activities.
• Must possess a combination of creative content development and analytical marketing skills.
• Should be result-oriented with a focus on brand awareness, website traffic and business lead generation.
• Candidates with a portfolio of previous social media campaigns, creatives and content work will be preferred.