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Job Description
We are looking for an experienced SEO professional with expertise in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to drive organic search performance and improve brand visibility across traditional search engines and AI-powered platforms.
Key Responsibilities
- Develop and execute SEO and GEO strategies to improve organic search rankings and AI search visibility.
- Build keyword strategies, content strategies and on-page optimization plans.
- Conduct technical SEO audits, SEO forecasting, link building and backlink cleanup.
- Drive entity optimization, structured data, schema markup and E-E-A-T implementation.
- Optimize brand visibility across Google AI Overviews, ChatGPT, Gemini and Perplexity.
- Monitor SEO/GEO performance metrics, AI search trends and citation visibility.
- Collaborate with content, analytics and technical teams to implement optimization strategies.
- Develop SEO frameworks, processes, templates and quality standards.
- Manage client communication, participate in client meetings and present SEO recommendations.
- Guide analysts and ensure timely delivery of high-quality project deliverables.
Required Skills
- Strong expertise in Search Engine Optimization (SEO) and Digital Marketing.
- Hands-on experience in Generative Engine Optimization (GEO).
- Knowledge of semantic search, entity optimization, schema markup and E-E-A-T.
- Experience with Google Search Console, SEMrush, Ahrefs and Screaming Frog.
- Exposure to AI-powered search platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
- Strong understanding of content optimization, technical SEO and link-building strategies.
- Client servicing and stakeholder management experience.
- Team guidance, analytical thinking and project management skills.
Experience Requirements
- 58 years of experience in Digital Marketing, with a strong focus on SEO.
- 3+ years of recent hands-on SEO experience preferred.
- Experience in client-facing roles is an added advantage.
Skills
ConsoleEngineAhrefsSearchingSearch Engine OptimizationResearchKeyword ResearchTechnical SEODigital MarketingLink BuildingOptimizationMarketingTechnical SeoSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
We are Xpheno (pronounced ‘ex-feeno’), a Specialist Talent Solutions company that offers Direct Hire, RPO, IT Staff Augmentation, Executive Search, Engineering Professional Services & Sales/Support Staffing services. Founders Kamal Karanth and Anil Kumar ET, who have served in marquee staffing companies as Managing Directors in their previous stints, have come together with a seasoned, like-minded team, to lead Xpheno. Xpheno the name, is short for extended phenotype. It is derived from the concept of genes and their effect on the environment. We believe that this concept lends itself to the world of human resources perfectly because when placed in a role that best suits their abilities, people are able to influence large teams and companies. Thereby, having a huge, positive impact on the Eco-system and very often on the way we live. At Xpheno, we understand that organisations need to get talent at the right speed, scale, quality, and at the right costs, or what we call SSQC. However, at the foundation of this are people, and the relationships we build with them. It’s the conversations we have, and the bonds we form that are critical for aspirants to make a decision. Our team’s industry expertise in Life Sciences, Consumer & Retail, Automotive, Construction, Infrastructure and IT enables us to find the right people, for the right role and thereby ensuring that we fulfill our promise every time.
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