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Job Description
What Youll Be Doing ..
- Create and work on solution plans to ensure that all deliverables go in a timely and effective manner to engagement teams .
- Formulate and use standard methods, frameworks and artefacts to ensure quality standards of all deliverables.
- Produce outputs that are technically thought through and readily usable by internal or external project stakeholders .
• Develop a thorough understanding of clients business and industry and demonstrate the same effectively on the deliverables, internal & external discussions, etc.
- Participate in client meetings along with engagement manager to present / defend our solution POV.
- Participate in internal calls with US based SMEs, on need basis, to understand and translate the directions for complex/new approaches or analysis.
- Develop deep expertise in the following key deliverables: - Keyword strategy, Content & on page strategy, SEO forecasting, technical analysis and Link building &clean up, Entity optimization & structured data; GEO for AI platforms; AI search visibility and citation optimization. • Develop and execute GEO strategies to improve brand visibility across AI-powered search.
- Collaborate with Content, Analytics and Technical teams using E-E-A-T, schema and entity optimization.
- Monitor AI search trends and AI visibility metrics.
Your Expertise.
- Contribution to enable client satisfaction of projects delivered.
- Demonstration of technical excellence in SEO/GEO and digital marketing on the projects and for building the function.
- Ownership towards learning client business, industry, customer & competition.
- Ability to deliver error free and high-quality output on projects .
- Guide the team of analysts to follow the SEO/GEO framework, processes and templates and contribute to evolving them.
- Introduce best practices to the team based on knowledge and expertise in digital marketing and SEO .
Who You Are
- At least 5-8 years of experience in digital marketing with particular focus on SEO.
- 3+ years of recent experience in SEO will be a plus.
- Client servicing experience preferred.
- Understanding of semantic search, entity optimization, schema, and E-E-A-T.
- Exposure to GEO for Google AI Overviews, ChatGPT, Gemini and Perplexity.
- Experience with Semrush, Ahrefs, Screaming Frog, Google Search Console and AI-assisted SEO tools.
Desired Qualifications:
- Bachelors in quantitative disciplines from a Tier 1 or Tier 2 institute.
- MBA or master's in communications from Tier 1 or Tier 2 institutes would be a plus
Skills
Social MediaSearch Engine MarketingMedia MarketingSearch Engine OptimizationEngineSearch EngineSEMOptimizationDigital MarketingLink BuildingOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
We are Xpheno (pronounced ‘ex-feeno’), a Specialist Talent Solutions company that offers Direct Hire, RPO, IT Staff Augmentation, Executive Search, Engineering Professional Services & Sales/Support Staffing services. Founders Kamal Karanth and Anil Kumar ET, who have served in marquee staffing companies as Managing Directors in their previous stints, have come together with a seasoned, like-minded team, to lead Xpheno. Xpheno the name, is short for extended phenotype. It is derived from the concept of genes and their effect on the environment. We believe that this concept lends itself to the world of human resources perfectly because when placed in a role that best suits their abilities, people are able to influence large teams and companies. Thereby, having a huge, positive impact on the Eco-system and very often on the way we live. At Xpheno, we understand that organisations need to get talent at the right speed, scale, quality, and at the right costs, or what we call SSQC. However, at the foundation of this are people, and the relationships we build with them. It’s the conversations we have, and the bonds we form that are critical for aspirants to make a decision. Our team’s industry expertise in Life Sciences, Consumer & Retail, Automotive, Construction, Infrastructure and IT enables us to find the right people, for the right role and thereby ensuring that we fulfill our promise every time.
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