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Job Description
Position: Brand Marketing Leader, Bangalore
Reporting into CMO
Introduction
My client is world's leading AI-FIRST platform led Tech Infrastructure transformation company. Driven by innovation, customer-centricity and execution excellence we have been recognized as global leaders in 4 out of the 5 areas we operate in by many global leading analysts including Gartner. We believe in being extraordinary every day and living by the values of Integrity, Customer Centricity, Ingenuity, Respect and Excellence. As we scale, transform and reimagine, we are seeking a brand marketing lead who can translate vision into experiences. This role is critical in shaping how our clients, partners, talent, and industry perceive and engage with us. If you are passionate about building modern B2B brands with purpose, creativity, and thought leadership, and we'd love to meet you.
Key Responsibilities
- Develop and execute a cohesive global brand strategy aligned with business goals, market positioning, and long-term vision
- Drive worldclass design, content and integrated mar-com excellence
- Define and evolve the visual, verbal, and experiential elements of the brand across all touchpoints including website and social media, events, PR and industry associations
- Preserve and update brand guidelines and ensure consistent implementation across regions, platforms and channels
- Drive all brand platforms, communities and recognition programs
- Build content led brand thought leadership to strengthen brand differentiation
- Partner with marketing, sales, HR, and product teams to deliver high-impact brand campaigns that drive awareness and trust and enable demand generation
- Collaborate with internal and external stakeholders with a compelling brand narrative rooted in our unique value proposition and translate into brand marketing and thought leadership assets
- Lead relationships with creative agencies, designers, and content partners to ensure brand excellence and efficiency
- Drive KPI led marcom operations and optimize with mar-tech
Skills & Competencies
- Strategic thinker with a strong grasp of modern B2B branding and positioning frameworks
- Excellent storytelling, copywriting, digital channels and creative direction capabilities
- Strong collaboration and influence skills across diverse, cross-functional teams
- Global mindset with cultural sensitivity and adaptability
- Data-driven approach to brand measurement and ROI analysis
- Passion for technology, innovation, and execution excellence
Contact: 9867301008
Skills
MarketingBrand ManagementMarketing CommunicationsB2B MarketingBrand MarketingBrandingCopywritingMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
We are Xpheno (pronounced ‘ex-feeno’), a Specialist Talent Solutions company that offers Direct Hire, RPO, IT Staff Augmentation, Executive Search, Engineering Professional Services & Sales/Support Staffing services. Founders Kamal Karanth and Anil Kumar ET, who have served in marquee staffing companies as Managing Directors in their previous stints, have come together with a seasoned, like-minded team, to lead Xpheno. Xpheno the name, is short for extended phenotype. It is derived from the concept of genes and their effect on the environment. We believe that this concept lends itself to the world of human resources perfectly because when placed in a role that best suits their abilities, people are able to influence large teams and companies. Thereby, having a huge, positive impact on the Eco-system and very often on the way we live. At Xpheno, we understand that organisations need to get talent at the right speed, scale, quality, and at the right costs, or what we call SSQC. However, at the foundation of this are people, and the relationships we build with them. It’s the conversations we have, and the bonds we form that are critical for aspirants to make a decision. Our team’s industry expertise in Life Sciences, Consumer & Retail, Automotive, Construction, Infrastructure and IT enables us to find the right people, for the right role and thereby ensuring that we fulfill our promise every time.
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