Social Media Specialist

Hiring: Social Media Specialist

Location: Pune

Experience: 3 to 9 Years

Qualification: Bachelor's Degree preferred

Role: Social Media Specialist

Job Summary

We are looking for a creative and data-driven Social Media Specialist to strengthen brand visibility, audience engagement and demand generation through strategic social media initiatives.

The ideal candidate should have hands-on experience in managing social media platforms, content planning, paid and organic campaigns, analytics and social media management tools such as Sprinklr.

Key Responsibilities

• Develop and execute social media strategies aligned with business and marketing objectives.
• Create, manage and maintain social media content calendars.
• Plan and manage content publishing across multiple social media platforms.
• Monitor audience engagement, comments, messages and community interactions.
• Execute and optimize paid and organic social media campaigns.
• Collaborate with marketing, content, creative and PR teams to develop engaging content.
• Track social media performance metrics, analyze campaign results and optimize strategies.
• Prepare regular performance reports and provide actionable insights.
• Monitor social media trends, platform updates and emerging AI-driven tools.
• Identify opportunities to improve brand awareness, engagement and audience growth.

Required Skills & Qualifications

• 3 to 8 years of experience in Social Media Management or Digital Marketing.
• Bachelor's degree preferred.
• Strong writing, storytelling and content creation skills.
• Hands-on experience managing social media platforms.
• Experience in planning and executing paid and organic social media campaigns.
• Knowledge of social media analytics, performance tracking and reporting.
• Hands-on experience with Sprinklr is preferred/important.
• Ability to monitor social media trends and audience engagement.
• Strong communication, coordination and creative thinking skills.
• Understanding of emerging social media platforms and AI trends.