Social Media Manager Strategy & Content

Key Roles & Responsibilities

1. Social Media Strategy & Brand Management

• Develop and execute comprehensive social media strategies for XLENT Digital Solutions and its clients.
• Manage multiple brand accounts across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Understand each client's business, target audience, competitors, brand positioning and marketing objectives.
• Build social media strategies for new brands, from initial brand positioning and launch to audience growth and engagement.
• Develop monthly and quarterly social media plans aligned with client objectives.
• Maintain consistency in brand voice, messaging, visual identity and content quality.
• Identify opportunities to improve brand awareness, engagement, community growth and relevant business enquiries.

2. Content Strategy, Planning & Storytelling

• Develop creative content concepts, campaign themes and storytelling strategies for different brands.
• Create monthly content calendars covering posts, carousels, Reels, Stories and promotional campaigns.
• Write engaging captions, compelling hooks, Reel scripts, storytelling concepts and campaign copy.
• Research industry trends, competitors, audience preferences and trending content formats.
• Develop content ideas around product launches, seasonal campaigns, festivals, brand promotions and customer engagement.
• Create content briefs with references, objectives, messaging, visual direction and expected deliverables.
• Ensure that content is creative, relevant, platform-appropriate and aligned with each brand's objectives.

3. Photography, Videography & Content Shoot Coordination

• Plan and coordinate photography and videography shoots for in-house and client projects.
• Work closely with photographers, videographers and content creators to execute content concepts.
• Prepare shoot briefs, reference videos, shot lists, scripts and content requirements.
• Coordinate with clients and internal team members regarding shoot schedules, locations, products and other arrangements.
• Participate in client-location shoots whenever creative direction or coordination is required.
• Review captured content and ensure it meets the intended creative and brand requirements.
• Plan content efficiently to maximise the number of usable deliverables from each shoot.

4. Creative Team Coordination & Content Execution

• Coordinate with graphic designers, video editors and content creators to produce social media deliverables.
• Prepare clear creative briefs for static posts, carousels, Reels, Stories and promotional videos.
• Review designs, videos, captions and other creative assets before publishing.
• Ensure content follows brand guidelines and maintains high creative standards.
• Manage internal deadlines, revisions and approval workflows.
• Ensure timely delivery of content according to approved calendars.
• Work collaboratively with the performance marketing team when paid campaigns require social media creatives or video content.

5. Social Media Account Management & Publishing

• Manage the day-to-day activities of assigned social media accounts.
• Schedule and publish content across relevant platforms.
• Optimise social media profiles, bios, highlights, descriptions, hashtags and other platform-specific elements.
• Monitor comments, messages, mentions and audience interactions, coordinating responses with clients when required.
• Maintain consistency in posting schedules and brand communication.
• Ensure content is reviewed and approved before publication.
• Stay updated with platform features, algorithm changes and social media best practices.

6. Social Media Analytics, Reporting & Growth

• Monitor and analyse account performance using Meta Business Suite, Instagram Insights, LinkedIn Analytics, YouTube Studio and other relevant tools.
• Track metrics such as reach, impressions, engagement, follower growth, video views, watch time, profile visits and relevant enquiries.
• Prepare monthly performance reports for clients and internal management.
• Analyse high-performing and underperforming content to identify improvement opportunities.
• Recommend changes to content strategy based on audience behaviour and performance data.
• Conduct competitor analysis and identify new opportunities for organic growth.
• Set realistic, measurable goals for social media campaigns and track progress.

7. Client Communication & Account Coordination

• Understand client requirements, campaign objectives and content expectations.
• Participate in client discussions, content planning meetings and review calls.
• Present content calendars, campaign ideas and performance updates to clients.
• Coordinate content approvals, feedback and revisions.
• Maintain professional communication and ensure timely execution of agreed deliverables.
• Work with internal project managers and other teams to maintain client satisfaction.

8. In-House Social Media & Agency Branding

• Take ownership of XLENT Digital Solutions' social media presence.
• Develop content strategies that showcase the agency's services, expertise, projects, achievements and team culture.
• Plan and execute behind-the-scenes content, educational Reels, industry insights, case studies and brand-building campaigns.
• Collaborate with internal teams to create original content for the agency.
• Build a consistent, professional and engaging brand presence across relevant platforms.
• Identify opportunities to position XLENT as a credible and creative digital marketing agency.

9. YouTube Channel Management (Added Advantage)

• Assist in planning and launching YouTube channels from scratch.
• Develop YouTube content calendars, video concepts, Shorts strategies and publishing schedules.
• Coordinate video production, editing, thumbnails, titles and descriptions.
• Understand YouTube SEO fundamentals, including keyword research, titles, descriptions and content discoverability.
• Monitor YouTube analytics, audience retention, watch time and channel growth.
• Coordinate podcast content repurposing into YouTube videos, Shorts and other social media formats.

Required Skills & Qualifications

Professional Skills

• 35 years of experience in social media management, content strategy or related roles.
• Previous experience working with a digital marketing agency or handling multiple brands is preferred.
• Strong understanding of Instagram, Facebook, LinkedIn and YouTube.
• Proven ability to create and execute social media content strategies.
• Excellent content writing, caption writing, storytelling and creative ideation skills.
• Experience developing monthly content calendars and campaign plans.
• Understanding of photography, videography and short-form video production workflows.
• Experience coordinating with designers, editors and content production teams.
• Familiarity with Meta Business Suite, Canva, scheduling platforms and social media analytics tools.
• Basic understanding of paid social media campaigns and how organic content supports advertising objectives.
• Ability to analyse social media performance and prepare meaningful reports.

Personal Skills

• Creative thinking and strong visual sense.
• Excellent written and verbal communication.
• Strong organisational and time-management skills.
• Ability to manage multiple brands and deadlines.
• Proactive approach to problem-solving and creative execution.
• Strong attention to detail and content quality.
• Ability to take ownership and work independently.
• Comfortable interacting with clients and internal creative teams.
• Willingness to attend client-location content shoots when required.

Preferred Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, Media Studies or a related discipline.
• Relevant practical experience and a strong portfolio may be considered in place of a specific degree.
• Experience managing social media for multiple industries.
• Knowledge of YouTube channel management and YouTube SEO.
• Experience with influencer collaborations, user-generated content and creator-led campaigns.
• Familiarity with social media management tools such as Buffer, Hootsuite, Later or similar platforms.

What We Offer

• Opportunity to work with multiple brands across different industries.
• Ownership of social media strategies and creative campaigns.
• Collaboration with photographers, videographers, designers, editors and performance marketers.
• Opportunities to develop and execute original content ideas.
• Exposure to brand building, digital marketing and creative production.
• A collaborative and growing agency environment with professional development opportunities.

How to Apply

Interested candidates should share:

1. Updated resume.
2. Portfolio or links to social media accounts previously managed.
3. Examples of content calendars, Reels, campaigns or creative projects.
4. Examples of measurable social media results, where available.
5. Current CTC, expected CTC and notice period.

Send applications to: hr@xlentdigitalsolutions.com