Business Development Officer

Please note that we are looking for 1-2 years of experience, and the approx compensation range is 7-8 L PA , may be negotiable depending on the candidates experience.

Also Science background and some experience in non-profit or energy, or a similar industry is required.

This isnota digital marketing or social media management role; the focus is on strategic outreach, brand building, Sales and BD Support and stakeholder engagement across multiple offline and industry channels.

• Key Responsibilities:
• Sales and Business Development
• Develop and manage a targeted pipeline of prospects across identified sectors.
• Conduct client outreach through calls, emails, and participation in industry events, exhibitions, and forums.
• Pitch companys offerings effectively to potential clients, partners, and stakeholders.
• Drive lead generation for magazine advertisements, sponsored features, partnerships, and membership sales.
• Close sales deals by aligning client needs with the services while ensuring compliance with pricing strategies.
• Marketing & Communication Strategy
• Contribute to the formulation and execution of marketing plans aligned with organizational goals.
• Develop compelling content for newsletters, magazines, brochures, and offline communication channels.
• Ensure consistency of brand messaging across all external-facing materials.
• Collaborate with internal teams for campaign ideation, design, and content development.
• Digital and Online Communications
• Oversee the creation and regular updating of digital assets, including website, blog, and social media platforms.
• Lead or support digital marketing campaigns (SEO/SEM, social media, email marketing).
• Track performance analytics and recommend enhancements based on insights.
• Public Relations and Outreach
• Represent company at public platforms, industry events, and networking engagements.
• Liaise with media outlets and PR agencies to drive visibility of IBAs work.
• Build alliances with strategic stakeholders, including government officials, industry experts, and CSR leads.
• Strategic Support and Coordination
• Support the development and promotion of new services, campaigns, or initiatives under IBAs business expansion plan.
• Assist with tender documentation, proposal development, and project communication plans.
• Coordinate internally to ensure cross-functional alignment on campaign goals and timelines.
• Core Competencies:
• Strategic Thinking and Planning
• Communication and Interpersonal Skills
• Client Relationship Management
• Content Development and Storytelling
• Project and Time Management
• Initiative and Innovation
• Negotiation and Influence
• Team Collaboration and Adaptability
• Qualifications and Experience:

Science background in +2 or Graduation

• Degree in Marketing, Communications, Business Administration, or related field. Masters degree preferred.
• 1-2 years of professional experience in marketing, communications, or business development (experience in the renewable energy or non-profit sector is a plus).
• Proven experience in executing marketing campaigns, brand strategy, and digital promotions.
• Strong writing, editing, and verbal communication skills in English (proficiency in Hindi is desirable).
• Proficiency with tools such as MS Office, Canva/Adobe Suite, and email marketing platforms.
• Demonstrated experience in stakeholder management, particularly with government or institutional clients.
• Experience in preparing proposals, tenders, or formal communication documents will be an added advantage.
• Compensation - Approximate range; Rs. 7 L to 8 L PA (negotiable depending on the candidates profile)